Gwyneth Paltrow

still trying to figure it out. I was trying to just get people around me who were really passionate. I had this little team in London, which I knew was going to be really hard to keep while we were in LA. And so I was slowly kind of, I was repatriating the company here and I had this little barn out back in my house in Brentwood.

still trying to figure it out. I was trying to just get people around me who were really passionate. I had this little team in London, which I knew was going to be really hard to keep while we were in LA. And so I was slowly kind of, I was repatriating the company here and I had this little barn out back in my house in Brentwood.

And, you know, slowly there was one woman there with me, then two, then three, then there were eight, you know, Then we were starting to build our own product lines and we grew. Oh, you started that early? We started, I think in 2016, we started with our first product lines. Okay, wow.

And, you know, slowly there was one woman there with me, then two, then three, then there were eight, you know, Then we were starting to build our own product lines and we grew. Oh, you started that early? We started, I think in 2016, we started with our first product lines. Okay, wow.

Yes, because I think in a way the model is really evolving and it still is. And so I think one of the mistakes I've made subsequent to that is sort of like outsourcing expertise in a way where there's not flexibility. And I find with people who are really passionate, they're like,

Yes, because I think in a way the model is really evolving and it still is. And so I think one of the mistakes I've made subsequent to that is sort of like outsourcing expertise in a way where there's not flexibility. And I find with people who are really passionate, they're like,

problem solving, as opposed to like, I was here, this was a playbook, this is how it worked, this is what I want to bring to Goop. That tends not to work for us. So sometimes I think it's difficult to find people who have domain expertise and are really passionate. But I agree with you. I think that passion is what's going to drive the curiosity and the problem solving more than domain expertise.

problem solving, as opposed to like, I was here, this was a playbook, this is how it worked, this is what I want to bring to Goop. That tends not to work for us. So sometimes I think it's difficult to find people who have domain expertise and are really passionate. But I agree with you. I think that passion is what's going to drive the curiosity and the problem solving more than domain expertise.

I'm trying to remember what year it was. It was probably, you know, I want to say 2013, 2014, 2015 in there somewhere. That's interesting because that's almost eight, well, six, seven years after you started.

I'm trying to remember what year it was. It was probably, you know, I want to say 2013, 2014, 2015 in there somewhere. That's interesting because that's almost eight, well, six, seven years after you started.

A long journey of trying to figure it out. And then I started to coalesce around like, I think our unique proposition, which is to curate, that clean beauty was super important to us. We were so early in that space. And at that point, we were curating other people's products before we started to make our own. There was really no more aspirational, efficacious, truly clean, clean beauty.

A long journey of trying to figure it out. And then I started to coalesce around like, I think our unique proposition, which is to curate, that clean beauty was super important to us. We were so early in that space. And at that point, we were curating other people's products before we started to make our own. There was really no more aspirational, efficacious, truly clean, clean beauty.

So we were like, okay, well, we'll make it. Mm-hmm. But the reason why we started to raise money, essentially, was because my biggest investor, he invested in another company. And they were at their board meeting. And they were reviewing the numbers early in the quarter. All of a sudden, say it was customers down here, the customer acquisition count jumped way up.

So we were like, okay, well, we'll make it. Mm-hmm. But the reason why we started to raise money, essentially, was because my biggest investor, he invested in another company. And they were at their board meeting. And they were reviewing the numbers early in the quarter. All of a sudden, say it was customers down here, the customer acquisition count jumped way up.

And then for the rest of the quarter, it was like a really high quality customer. I really, you know, they had come back and back. There was a great LTV. And so your cohorts were banging or they were banging in the other business. They were banging the other business. Got it. Got it. And my investor said, what happened on this day? And they said, we were on this thing called Goop.

And then for the rest of the quarter, it was like a really high quality customer. I really, you know, they had come back and back. There was a great LTV. And so your cohorts were banging or they were banging in the other business. They were banging the other business. Got it. Got it. And my investor said, what happened on this day? And they said, we were on this thing called Goop.

bad thing to happen to him. He's seeing it somewhere else. You didn't even need to tell him. So he called me actually. And that's how I, that's how I first took venture money and how I started to put the plan together of how we were going to do this and create a business.

bad thing to happen to him. He's seeing it somewhere else. You didn't even need to tell him. So he called me actually. And that's how I, that's how I first took venture money and how I started to put the plan together of how we were going to do this and create a business.

We had an interim CEO when I was kind of learning. And so, which was really helpful because she kind of, you know, I still have a really hard time asking for money. You do? I do. I don't like fundraising. Really? I don't like it. I just don't, I just don't like it. I just, you are kidding.

We had an interim CEO when I was kind of learning. And so, which was really helpful because she kind of, you know, I still have a really hard time asking for money. You do? I do. I don't like fundraising. Really? I don't like it. I just don't, I just don't like it. I just, you are kidding.