Gwyneth Paltrow

I just wanted that. Yeah. I mean, both. On the way in this morning, I talked to my brother for an hour in the car. I'm very, very close with my family, my friends I've had. My best friend, Mary, we've been best friends since we were four years old. I have people around me who... really have my best interest at heart, my husband, who is so brilliant and he's such a beautiful observer of behavior.

I just wanted that. Yeah. I mean, both. On the way in this morning, I talked to my brother for an hour in the car. I'm very, very close with my family, my friends I've had. My best friend, Mary, we've been best friends since we were four years old. I have people around me who... really have my best interest at heart, my husband, who is so brilliant and he's such a beautiful observer of behavior.

And he asks me questions in such a beautiful way, but that hold me accountable or that asked me to hold myself accountable for things. So I think I've never, I'm really lucky because it's never been my instinct to surround myself with yes people, because I see that a lot. You must. Yeah. And I have never found that interesting.

And he asks me questions in such a beautiful way, but that hold me accountable or that asked me to hold myself accountable for things. So I think I've never, I'm really lucky because it's never been my instinct to surround myself with yes people, because I see that a lot. You must. Yeah. And I have never found that interesting.

Not everybody has that. That is hard. And I think, but I approach it like, I am an extremely collaborative leader. And I think sometimes it's actually been to the detriment of the business. And so my work is more around that. being decisive and, and feeling like it's okay if someone disagrees with me, this is what my instinct is telling me. And this is what we're going to do.

Not everybody has that. That is hard. And I think, but I approach it like, I am an extremely collaborative leader. And I think sometimes it's actually been to the detriment of the business. And so my work is more around that. being decisive and, and feeling like it's okay if someone disagrees with me, this is what my instinct is telling me. And this is what we're going to do.

Like, that's my lesson more than I need to hear the hard truth. You know what I mean? Yes. So that's really what I say is final. And I'm going in that direction. It's so hard for me, Emma. Is it really? No. I want consensus. I want everyone to feel aligned. And I know. That is not what we think about you. I'm going to have to. That is not how I do it.

Like, that's my lesson more than I need to hear the hard truth. You know what I mean? Yes. So that's really what I say is final. And I'm going in that direction. It's so hard for me, Emma. Is it really? No. I want consensus. I want everyone to feel aligned. And I know. That is not what we think about you. I'm going to have to. That is not how I do it.

But when you've raised money, right, and you're trying to follow the data, you make, you can make data-driven decisions. Like people are coming to you and saying the data is showing us X and you feel that instinctually, why, right? And you're like, okay, I really think we should do this. But like- Give me an example.

But when you've raised money, right, and you're trying to follow the data, you make, you can make data-driven decisions. Like people are coming to you and saying the data is showing us X and you feel that instinctually, why, right? And you're like, okay, I really think we should do this. But like- Give me an example.

When has this happened to you and you're just like, oh, I can't like- Take the vibrator that we made, right? I remember it. I own it. Okay, fantastic. So this was like, theoretically, a risky product to make. Why would we do that? Look at our customer cohorts. They're into beauty and fashion. Like, why are we going to make something like this?

When has this happened to you and you're just like, oh, I can't like- Take the vibrator that we made, right? I remember it. I own it. Okay, fantastic. So this was like, theoretically, a risky product to make. Why would we do that? Look at our customer cohorts. They're into beauty and fashion. Like, why are we going to make something like this?

We had certain products and wellness that were not our strongest products because, you know, also in retrospect, like I'm not a doctor, I'm not a nutritionist. Like I may think I am, but like... And I may have researched things to that point of being a nutritionist, but I'm not, right? So why is somebody maybe going to buy an ingestible from us more than from a doctor, right?

We had certain products and wellness that were not our strongest products because, you know, also in retrospect, like I'm not a doctor, I'm not a nutritionist. Like I may think I am, but like... And I may have researched things to that point of being a nutritionist, but I'm not, right? So why is somebody maybe going to buy an ingestible from us more than from a doctor, right?

So certain categories, they had their really loyal people, but it was hard to really acquire customers. Also, the margins and wellness were terrible, so we couldn't really promote them properly. You know how that goes, right? But I felt really strongly that the vibrator was not only a wellness product, it was a movement.

So certain categories, they had their really loyal people, but it was hard to really acquire customers. Also, the margins and wellness were terrible, so we couldn't really promote them properly. You know how that goes, right? But I felt really strongly that the vibrator was not only a wellness product, it was a movement.

And that until we did our vibrator, sexual wellness products were not on shelves from reputable sources, right? It was like the sex shop on the corner, some gross, right? And it was like, to me, it was like, this is a real statement around the fact that women deserve to not feel shame about their sexuality. Like pleasure is great.

And that until we did our vibrator, sexual wellness products were not on shelves from reputable sources, right? It was like the sex shop on the corner, some gross, right? And it was like, to me, it was like, this is a real statement around the fact that women deserve to not feel shame about their sexuality. Like pleasure is great.

You know, especially if you're like a hard charging corporate woman, like you have to need that. Right. So it was like, should we, you know, I don't know, you know, the sort of customer data shows that maybe that's not the right, you know, and we did it and it was super successful. And it was, I think,

You know, especially if you're like a hard charging corporate woman, like you have to need that. Right. So it was like, should we, you know, I don't know, you know, the sort of customer data shows that maybe that's not the right, you know, and we did it and it was super successful. And it was, I think,