Gwyneth Paltrow

And it's like, sometimes I've had days like that where, you know, I don't know, they change the Facebook algorithm and you can't like get a customer. You're like, what? And you're like, I quit. I just can't do this anymore. I don't know how to make it work anymore. I don't know how. I can't scale this business if they keep changing the algorithm, you know? So, so, so, so, so it's just like,

And it's like, sometimes I've had days like that where, you know, I don't know, they change the Facebook algorithm and you can't like get a customer. You're like, what? And you're like, I quit. I just can't do this anymore. I don't know how to make it work anymore. I don't know how. I can't scale this business if they keep changing the algorithm, you know? So, so, so, so, so it's just like,

I think it does wear you down. Yes. And some events feel catastrophic, like a bank collapse or when you are like, am I going to make payroll or not? And some of them feel small, but... I think I have them all the time. I think all founders have them all the time.

I think it does wear you down. Yes. And some events feel catastrophic, like a bank collapse or when you are like, am I going to make payroll or not? And some of them feel small, but... I think I have them all the time. I think all founders have them all the time.

And at a certain point for me anyway, I was like, when I gave myself permission to let it collapse, I was like, because that was the thing I was holding against myself. Like, if this doesn't work, I am a failure. I am a bad person. Like I am not worth it. And I sort of had to go through the exercise of like, if it fails, I will be okay. Yes. It will fail. It fails.

And at a certain point for me anyway, I was like, when I gave myself permission to let it collapse, I was like, because that was the thing I was holding against myself. Like, if this doesn't work, I am a failure. I am a bad person. Like I am not worth it. And I sort of had to go through the exercise of like, if it fails, I will be okay. Yes. It will fail. It fails.

And I will still wake up in the morning. Yes. Like I thought I had conflated it. I thought like, if it fails, I die. I fail.

And I will still wake up in the morning. Yes. Like I thought I had conflated it. I thought like, if it fails, I die. I fail.

Right.

Right.

You're right.

You're right.

I mean, it's incredible.

I mean, it's incredible.

I think it does change because now I think what happens is like, I now have the experience and I have, you know, all of the Dharma, all of the work I've put in and I, I keep somehow making it through and I keep getting to new milestones and like, I'm not where I want to be yet, but like, it's been a lot, it's 17 years of this, you know, like,

I think it does change because now I think what happens is like, I now have the experience and I have, you know, all of the Dharma, all of the work I've put in and I, I keep somehow making it through and I keep getting to new milestones and like, I'm not where I want to be yet, but like, it's been a lot, it's 17 years of this, you know, like,

even though it wasn't a company at first, but sending out this newsletter. It'll be 17 years. Did you ever think when you started that 17 years later, you'd still be doing this? Never. Never. I just can't imagine. And I still love it. You do? I still love it. I love that you still love it. I love it. It's so hard, but it's so rewarding. And I love the people that I work with.

even though it wasn't a company at first, but sending out this newsletter. It'll be 17 years. Did you ever think when you started that 17 years later, you'd still be doing this? Never. Never. I just can't imagine. And I still love it. You do? I still love it. I love that you still love it. I love it. It's so hard, but it's so rewarding. And I love the people that I work with.

And I've learned so much. Like, That's the beautiful thing about being a founder and an entrepreneur. Like, I don't think you ever learn as much about who you actually are and what you're made of, maybe in your marriage. But those are like, for me anyway, those are the two most revelatory roles I've had in terms of like getting close to myself and understanding myself.

And I've learned so much. Like, That's the beautiful thing about being a founder and an entrepreneur. Like, I don't think you ever learn as much about who you actually are and what you're made of, maybe in your marriage. But those are like, for me anyway, those are the two most revelatory roles I've had in terms of like getting close to myself and understanding myself.