Gwyneth Paltrow

So I had done this piece, this content piece on the French pharmacy, like all of the great things that, you know, and that like, I go to Paris and it's like all the things. So I did a piece, a content piece on all the things that I loved from the French pharmacy. And it was like, you know, the retin-A cream, the retin-A. Yeah, the embryo release, the cream release, like all the things we need.

So I had done this piece, this content piece on the French pharmacy, like all of the great things that, you know, and that like, I go to Paris and it's like all the things. So I did a piece, a content piece on all the things that I loved from the French pharmacy. And it was like, you know, the retin-A cream, the retin-A. Yeah, the embryo release, the cream release, like all the things we need.

Homeoplasmin and all the things, you know. I still use that. Me too. And I was on the street and a woman stopped me and she said, oh my gosh, I love Goop. I love your newsletter. I wait for it every Thursday. I love the piece on the French pharmacy. But she said it was so frustrating because I was spent like three hours on Amazon.fr, like trying to buy the lip balm.

Homeoplasmin and all the things, you know. I still use that. Me too. And I was on the street and a woman stopped me and she said, oh my gosh, I love Goop. I love your newsletter. I wait for it every Thursday. I love the piece on the French pharmacy. But she said it was so frustrating because I was spent like three hours on Amazon.fr, like trying to buy the lip balm.

And she said, I wish I could have just clicked to buy it. And I thought, oh my gosh, you know, this could actually be like commerce as a service as opposed to like a transaction. And I was like, this is actually valuable for her if I offer things to buy. And so that's how the e-commerce started.

And she said, I wish I could have just clicked to buy it. And I thought, oh my gosh, you know, this could actually be like commerce as a service as opposed to like a transaction. And I was like, this is actually valuable for her if I offer things to buy. And so that's how the e-commerce started.

Yes. Absolutely not. There was no model for that. It was really, really early.

Yes. Absolutely not. There was no model for that. It was really, really early.

So it's, so I was at actually at a cocktail party in London at a friend's house. And this woman came up to me and she said, hi, I'm, I'm Juliet. I'm a VC. And I was like, what's a VC, you know? And she was like, yeah, I had no idea. English Juliet. English Juliet. I love Juliet.

So it's, so I was at actually at a cocktail party in London at a friend's house. And this woman came up to me and she said, hi, I'm, I'm Juliet. I'm a VC. And I was like, what's a VC, you know? And she was like, yeah, I had no idea. English Juliet. English Juliet. I love Juliet.

Yeah.

Yeah.

Huge. Huge. And she said, you know, I really love what you're doing and what are you doing and do you want to turn it into a business? And I said, I do, but I don't really know how to do it. And she actually introduced me to my first CEO, a guy named Seb Bishop, whom I adore and I'm still really close. In fact, I just had his birthday party at my house last week.

Huge. Huge. And she said, you know, I really love what you're doing and what are you doing and do you want to turn it into a business? And I said, I do, but I don't really know how to do it. And she actually introduced me to my first CEO, a guy named Seb Bishop, whom I adore and I'm still really close. In fact, I just had his birthday party at my house last week.

And he came on board and he helped me start to think my way around how to do this and how to build a team. And he was running Project Red at the time for Bono. And he was ready to kind of go back into e-commerce. And so we started to build a team and started to do collaborations and started to develop a supply chain and build an e-commerce engine on the site, which...

And he came on board and he helped me start to think my way around how to do this and how to build a team. And he was running Project Red at the time for Bono. And he was ready to kind of go back into e-commerce. And so we started to build a team and started to do collaborations and started to develop a supply chain and build an e-commerce engine on the site, which...

We chose the wrong one, but that's fine. And it was like just a slow process of us thinking through how we were going to offer this curation and offer special product to people. And that was kind of like phase one. It was when I was in London, very early stages of goop. I had another CEO. And then I was going to move back to LA or not, you know, move to LA.

We chose the wrong one, but that's fine. And it was like just a slow process of us thinking through how we were going to offer this curation and offer special product to people. And that was kind of like phase one. It was when I was in London, very early stages of goop. I had another CEO. And then I was going to move back to LA or not, you know, move to LA.

And unfortunately, his mother became ill with leukemia. So he couldn't come. And that's when I moved. And I really started trying to run this thing kind of by myself. So it wasn't like a conscious decision.

And unfortunately, his mother became ill with leukemia. So he couldn't come. And that's when I moved. And I really started trying to run this thing kind of by myself. So it wasn't like a conscious decision.