Gwyneth Paltrow

I was always that person. So finally I was like, maybe I should just like put all this in a website, you know, that was like very new. Right. On the internet. And that was sort of like, that's how basic it was and how heartfelt.

I was always that person. So finally I was like, maybe I should just like put all this in a website, you know, that was like very new. Right. On the internet. And that was sort of like, that's how basic it was and how heartfelt.

And then I think I had a secret. I was harboring like a secret desire that maybe I could turn it into a business at some point. But of course, I didn't have the authority. I didn't know how. So I just thought, you know, I'll just, this is like, I have such a passion for me. I'm just going to do this. And then I'll see maybe if anything comes out of it at some point in the future.

And then I think I had a secret. I was harboring like a secret desire that maybe I could turn it into a business at some point. But of course, I didn't have the authority. I didn't know how. So I just thought, you know, I'll just, this is like, I have such a passion for me. I'm just going to do this. And then I'll see maybe if anything comes out of it at some point in the future.

And people would stop me and say like, what are you going to do? And what are you going to do with this? And I didn't know. I didn't even know how to think my way around. Like I didn't even know what business models could be applicable to something like this. Right. Because this was like pre, you know, this was really early.

And people would stop me and say like, what are you going to do? And what are you going to do with this? And I didn't know. I didn't even know how to think my way around. Like I didn't even know what business models could be applicable to something like this. Right. Because this was like pre, you know, this was really early.

No. I was by myself. And you're like... I like learned how to mess around with MailChimp and WordPress. And it was like me and I had an assistant and that was it. And you would just make recipes.

No. I was by myself. And you're like... I like learned how to mess around with MailChimp and WordPress. And it was like me and I had an assistant and that was it. And you would just make recipes.

And this is why I'm where I am. So, because I think as an artist, You create to create. Yes. You create to give some, put something out in the world. And you don't really think, I mean, of course you get a paycheck, but it's not kind of the burning reason why you're doing something. And it's only in business when you start to reframe it and think like, okay, what's the ROI on all my time?

And this is why I'm where I am. So, because I think as an artist, You create to create. Yes. You create to give some, put something out in the world. And you don't really think, I mean, of course you get a paycheck, but it's not kind of the burning reason why you're doing something. And it's only in business when you start to reframe it and think like, okay, what's the ROI on all my time?

And so that was like a slower burn for me. But at a certain point, you know, when I had ended up investing a lot of money in this business. Of course. I thought, you know, maybe I should try to think about how to monetize it and then, And then other people were saying, you know, you've really got something here. You've got a ton of engagement and...

And so that was like a slower burn for me. But at a certain point, you know, when I had ended up investing a lot of money in this business. Of course. I thought, you know, maybe I should try to think about how to monetize it and then, And then other people were saying, you know, you've really got something here. You've got a ton of engagement and...

And so that's when I started to think about how, and I started with some partnerships, basically. It was kind of like a mini media model.

And so that's when I started to think about how, and I started with some partnerships, basically. It was kind of like a mini media model.

Yeah, like brand partnerships.

Yeah, like brand partnerships.

It's interesting because, so we kind of had a media model at first and people were paying and sponsoring shoots. And I thought like, this feels fine, but it also feels like the reason that this works and is resonant with people is because it's really... authentic.

It's interesting because, so we kind of had a media model at first and people were paying and sponsoring shoots. And I thought like, this feels fine, but it also feels like the reason that this works and is resonant with people is because it's really... authentic.

And I started to worry that if it was me being paid to talk about things, even though I was super strict, like it had to be a brand that I genuinely loved or used, you know, that makes the aperture really narrow. And also I didn't want to be a content factory and I didn't want like a clicks model and all this.

And I started to worry that if it was me being paid to talk about things, even though I was super strict, like it had to be a brand that I genuinely loved or used, you know, that makes the aperture really narrow. And also I didn't want to be a content factory and I didn't want like a clicks model and all this.