Gwyneth Paltrow

So sometimes I'm like, it's the best thing for the business for me to lean into this, but I don't want to do it.

So sometimes I'm like, it's the best thing for the business for me to lean into this, but I don't want to do it.

The most important thing I always say to founders, like, is it going to kill you not to do this? Oh, that's a good question. Because otherwise don't do it. Like you have to know with every fiber of your being that you are alive to do this business. Otherwise, don't. Don't do it. Don't do it.

The most important thing I always say to founders, like, is it going to kill you not to do this? Oh, that's a good question. Because otherwise don't do it. Like you have to know with every fiber of your being that you are alive to do this business. Otherwise, don't. Don't do it. Don't do it.

And then I think there are just like certain table stakes things that I wish somebody had told me at the beginning. I mean, luckily I was obsessed with product like you. So I always made the best possible thing that I could make. But sometimes I think people like don't have a high enough standard, you know, especially in a consumer business.

And then I think there are just like certain table stakes things that I wish somebody had told me at the beginning. I mean, luckily I was obsessed with product like you. So I always made the best possible thing that I could make. But sometimes I think people like don't have a high enough standard, you know, especially in a consumer business.

Like, you know, you see what happens when it's a one and done thing. Oh, yes. And it's not a business. It's not a business. That's not a business. So like, how are you going to obsess around keeping that customer and keeping them engaged and delighting them? It's like, it becomes a retention process. thing. And how did you do that?

Like, you know, you see what happens when it's a one and done thing. Oh, yes. And it's not a business. It's not a business. That's not a business. So like, how are you going to obsess around keeping that customer and keeping them engaged and delighting them? It's like, it becomes a retention process. thing. And how did you do that?

You are. I'm her. Yeah. And I know what I want and my customers deserve that.

You are. I'm her. Yeah. And I know what I want and my customers deserve that.

Are you really?

Are you really?

Is it still ongoing in some way? I think... that will be ongoing until the end of my life. Like, I think we all have a core wound. And I think we hopefully know what it is and we work on it. And it's a lifelong pursuit to make friends with that wound and heal from that wound and not make decisions from that wound.

Is it still ongoing in some way? I think... that will be ongoing until the end of my life. Like, I think we all have a core wound. And I think we hopefully know what it is and we work on it. And it's a lifelong pursuit to make friends with that wound and heal from that wound and not make decisions from that wound.

The other interesting thing is when you cross 40 and then definitely when you cross 50, there's this deepening that happens in your relationship with yourself. And this, at least for me anyway, I've had this sort of like love for myself start to cultivate really post 50.

The other interesting thing is when you cross 40 and then definitely when you cross 50, there's this deepening that happens in your relationship with yourself. And this, at least for me anyway, I've had this sort of like love for myself start to cultivate really post 50.

So, you know, I'm in the past couple of years and I'm sort of shifting away from this paradigm of like, I need to be something such that this, you know, it's like, no, I just need to be me. And that there's so much power in like, befriending yourself and being in integrity and saying what you think, even if it's unpopular or even if you're going to disappoint somebody.

So, you know, I'm in the past couple of years and I'm sort of shifting away from this paradigm of like, I need to be something such that this, you know, it's like, no, I just need to be me. And that there's so much power in like, befriending yourself and being in integrity and saying what you think, even if it's unpopular or even if you're going to disappoint somebody.

And it's this like incredible blossoming that I feel happening. And so I hope that continues to happen more than like, you know, because sometimes I still have my own personal scoreboard against myself, not against anybody else. And I can be quite punishing, you know, self-punishing. Like I can be very, very hard on myself.

And it's this like incredible blossoming that I feel happening. And so I hope that continues to happen more than like, you know, because sometimes I still have my own personal scoreboard against myself, not against anybody else. And I can be quite punishing, you know, self-punishing. Like I can be very, very hard on myself.