Gyles Brandreth

But before I do, earlier on you gave us a lesson in what an editor requires of a good piece, which included various things like, well, we've been on a journey, which I think is good.

We haven't, though, had necessarily a revelation

We haven't had a... Have we had conflict?

I don't think so.

What, if you were the editor of this as a magazine piece, are the missing elements that you as the editor would be saying, I've enjoyed the writer's version.

But we need just before we go to print to have something extra.

So we wouldn't have commissioned the piece.

Go on.

So the revelation before I ask you these last questions.

Okay.

What's the revelation going to be?

There may be a postscript.

I'll add it on at the very end.

Oh, by the way, an hour later he called back and this is the revelation.

But you have a style that's your own.

No, but it's quite distinctive.

I mean, I would have known who you were as you came into the lobby.

I mean, the hair, the whole outfit, it's good.

It's called branding.

It is called branding.