Gérald Marolf

Thank you for having me, Harry.

It's a pleasure to be here.

I think the idea of good product, at least for me, started with something slightly weird, which is perfume.

Perfume for me was the unlock in terms of that.

Why do you sell something that is just a smell and create a bottle and something around it that people actually crave for it?

Well, why do you buy a smell, right?

It activates a lot in the human brain and it becomes part of you.

But you leave a lot to the consumer when you do fragrances.

And you probably leave too much to the consumer because how much they use it, how often, and then you lose the smell of it.

But first things first, I think you mostly fall in love with the product packaging, the bottle, whatever it is.

And that was already there, 80s, 90s, before everyone started to create all the beauty and everything behind that.

I think that the fragrance industry was pioneering basically that.

Yes, and I think that is probably the idea or the red thread even behind it.

What is nicer about perfume is that it even costs less to make than the actual packaging, which for us is slightly different.

But every great product, you should probably trigger somewhat of,

that slight discomfort of challenging yourself of, is it the right thing for me?

And not all footwear does that.

But when it does that, you're already one step ahead in actually falling in love with the product itself.

Yeah, because it's impossible to engineer because we're all different.

How do you stimulate curiosity?