Gérald Marolf

Asics as a simple example.

What do you mean the brand doesn't make sense?

Well, name me an Asics sneaker in its full length of the product name.

Just one.

I know they've got one.

They've got Nimbus something.

Is there gel in there?

Is there something else?

Is there kinetic?

Does it have some numbers as well?

What version?

It's an Air Force One, right?

Or it's an Air Max 95.

I think Asics is talking much more through product itself than many other brands that we have in our space.

And as we've been talking, I do kind of like product and I like to also try things and I do feel that they have delivered really well on a lot of their products with a very honest, honest way of doing things.

Yeah, I think there's a couple of other brands that will be heading there maybe, and I shouldn't probably say their names because they're still on the up.

But I have some brands where I have a hard time understanding where they're heading and why.

I wish.

I also wish we would be a good example for that.

But we have a fantastic brand and marketing department who does an incredible job also of bringing Elmo on board to say that we launch an extremely soft shoe.