Gérald Marolf

Would you say they are a running brand to you today?

But Loewe is as aspirational and as crafty premium as it gets.

And at the stage of where they disrupt sort of the LVMH universe, I think we partner up.

Yeah, but we did some headphones, but it's also who cares?

It's the same people who probably buy the running shoe.

We sharpen down to understanding much better how the consumer unboxes it and creates their own definition.

And that's why I love to talk about the Sopranos ending.

And I don't know if you watch that show.

I mean, just the way it ends, probably some people who listen in will get it.

It's up to you to make it up after watching six seasons.

And engineering that is really, really hard.

We probably didn't leave enough on the table.

Like the story was complete.

The product was perfect.

We should have thrown in a second pair of laces.

Maybe that would have been enough, but we should have left a bit more on the table for the consumer.

No, I'm often surprised about late or early.

And I'm also often overwhelmed by the why.

Simplicity of your comfort and easy step in, for example, for footwear.

If you think about big footwear brands these days, and they come in all shapes and forms, Birkenstock, Crocs, Vans, whatever have you.