Gérald Marolf

I cannot influence it anymore.

You let it go way earlier.

Whereas if you do a, I don't know, a homepage on bing.com, you might want to hide something and then some people find out and then you can actually emphasize.

And you have an echo chamber you can work with where when you do physical product, once it's gone, it's gone.

But your question is, it's interesting because it's often at the very start of a brief and

And the hardest part is to not lose the thought because you start with the consumer and you start with, well, here's something where you will step into and you probably would think that it's slightly too soft, slightly too comfy for what I want to do, or it's not enough of that.

Or, oh, wow, why did they do a 3D logo on a shoe?

That will fall off tomorrow.

And so it's the smaller parts that have a bigger impact than the hours and days and weeks we spent with the sports science team engineering a foam so that you can do your 5K and not have your back hurting in the evening.

Is simple always better in product?

No, I don't think so.

Because simple will result in more storytelling needs and less word of mouth.

I think simple is great if you have a track pad or AirPods, but I'm not sure that simple these days will break through in many cases.

Consumer electronics might be different.

I don't know.

I'm not up to speed there, but for us, I think simple gives you less opportunity to be an expert yourself.

It gives you less opportunity to tweak.

to learn, to explore, and to also give it its own life.

I personally love that bipolarity.

You probably also have a MacBook Pro in front of you and you have absolutely no clue of the power the machine actually has and could be used for.