Gérald Marolf

It helps to bring in innovators.

And it gives you clarity in your roadmap to what you're doing.

We very much want to be first in most of the stuff that we do.

There might not always be a consumer need for that.

But for the type of culture you're building, it's extremely valuable.

It definitely does.

I also think we need to look at tennis more holistically in terms of

Roger as an entrepreneur, him having a badge, being in with the product teams every two weeks and what we build as an overall company and how you grow from sort of an international now towards a global company and who you also want to be and who you want to have close.

With tennis or with Roger specifically, I think it's also friends of friends.

I think that has an incredible power and that has created an athlete mindset for us that strives for excellence.

And tennis might not be the last thing we do, but it's been an incredibly important territory to move a brand beyond running, rooted in something that is sports, and at the same time have clarity on we can be more than just a running brand.

Yeah.

I think Roger is part of our DNA.

Roger is part of our understanding and confidence that we have in how we built the brand.

Help me understand that.

I'm sorry.

Roger's bigger than tennis, first things first, but the way an athlete like him operates in sort of a global environment and strives for everything is possible and gives you also a view on unlocking things that are more through discipline and tenacity than to pure strategy, so to speak.

created, I think, a wide space for us to think beyond running, running lifestyle and really enable us to open new territories overall.

And that is now sort of anchored in the DNA of a sportswear brand that strives to be the most premium sportswear brand on the planet.

And the word premium is in there, and he's certainly part of the reasoning why we look at it that way.