Hala Taha

So to your point, content is just as important as ops and all the other aspects of your business.

How do you think about long form versus short form content?

How do you think about long form versus short form content?

Because for a long time, you prioritized on short form.

Because for a long time, you prioritized on short form.

Then you went into your podcast and you started with long form.

Then you went into your podcast and you started with long form.

What do you think is the benefits of each channel or the purpose of each channel?

What do you think is the benefits of each channel or the purpose of each channel?

Can you talk to us about some of the reasons why you feel like you were able to grow your Instagram to 3 million followers and some of like the principles that you kept over time that you think really helped you grow?

Can you talk to us about some of the reasons why you feel like you were able to grow your Instagram to 3 million followers and some of like the principles that you kept over time that you think really helped you grow?

So you're just saying that even if you have a big community, it doesn't mean they're going to actually buy from you.

So you're just saying that even if you have a big community, it doesn't mean they're going to actually buy from you.

You've got to have funnels in place, strategies in place.

You've got to have funnels in place, strategies in place.

You've got to have a really clear offer.

You've got to have a really clear offer.

And I know that you've got like really specific guidance about having like one main offer, one main funnel, getting that right, and then maybe having additional offers after that.

And I know that you've got like really specific guidance about having like one main offer, one main funnel, getting that right, and then maybe having additional offers after that.

Can you break that down for us?