Hala Taha

of her podcast and very intentional.

She's doing fashion reels, she's going to car washes and doing like fun little videos.

She really leaned into it and invested the time.

And that is what you need to do as a creator if you wanna stand out.

You really need to invest the time and you can't do the cookie cutter things.

But not everybody wants to be as big as Cody Sanchez.

And a lot of folks don't have a lot of time.

So one of the things that I found that I love to do is I do a lot of webinars.

So with my podcast network, I have a podcast network now.

One of the things that we're known for is pioneering 360 campaigns and something that I do as a creator as part of my creative campaign options is I do webinars where like Teachable will sponsor me or Opus Clip or Pipedrive.

And for example, for like a Pipedrive webinar, I do like a 45-minute sales training.

It might include like a five-minute demo of Pipedrive and then Pipedrive pays me.

And now I record them in this beautiful studio.

And I'm really passionate because it's like me teaching sales material and things that I love.

And it doesn't feel scripted and it doesn't feel fake.

And then we chop that up and use that for social media content.

And it performs way better than any talking head video would from like a podcast, right?

So we've tried to figure out ways in which we can just incorporate like my day to day process, like me doing a webinar to then create really great content out of it.

And then to take it to the next level, I've got to be intentional.

I know you always talk about intention.