Hala Taha

So you had a lot of learning lessons from that.

So you had a lot of learning lessons from that.

You were able to like really maximize the amount of revenue that you guys got from it.

You were able to like really maximize the amount of revenue that you guys got from it.

So what were some of the key lessons in terms of like customer acquisition that you learned?

So what were some of the key lessons in terms of like customer acquisition that you learned?

And it's called like Wake Wash or something.

And it's called like Wake Wash or something.

So you branded it.

So you branded it.

That's amazing.

That's amazing.

Nothing's better than working with your best friends.

Nothing's better than working with your best friends.

You started your company, all your companies with your best friend from like sixth grade or something, right?

You started your company, all your companies with your best friend from like sixth grade or something, right?

And that was your first franchise.

And that was your first franchise.

So you took your experience from laundry from college and you're like, I want to make this a franchise.

So you took your experience from laundry from college and you're like, I want to make this a franchise.