Hamilton Helmer

Go to business definition.

Think very hard about where your power umbrella is, too, that if it does extend into an area you're considering to go there because it's really attractive.

And then the third one is that if you don't have anything there and you still want to do something new, co-action's the name of the game, but understand that you're now into invention of a new business.

And with all the things around it, risk, adaptation, you know, everything, and entrepreneurs matter.

So Jenny, that was such an important point about how if you miss a business definition, I'm going to ask you for an example.

Can you think of a good example of companies that didn't understand the full extent of their business and got taken out as a result of it?

Right, right.

Yeah.

Who was that?

Balmar never heard of him, right?

My take of Blockbuster is if they'd done a red envelope business a year earlier, Netflix wouldn't have survived.

Oh, I love that.

Right.

Right.

So do either of you have diners clubs cards?

I do not.

No.

Right.

And so they missed it.

Yep.