Hamilton Morris

The only difference is I was doing it in a relatively informed way that was pretty well received by people. So the the selling aspect was never difficult with vice and it all did very well and was insanely low budget at the beginning yeah so you know it was all gradual i wrote for the magazine did a column then there was this producer named santiago stelly who was really responsible for

most of the early vice video work, pretty much the entire vice pivot to video was a product of this one guy, Santiago Steli. And he was brilliant. He's still, he's, he's around. I mean, he left the United States and has long since gone from vice, but he, I think had, it was responsible for a lot of that early internationally oriented character. And he, uh, would work on crazily low budgets.

most of the early vice video work, pretty much the entire vice pivot to video was a product of this one guy, Santiago Steli. And he was brilliant. He's still, he's, he's around. I mean, he left the United States and has long since gone from vice, but he, I think had, it was responsible for a lot of that early internationally oriented character. And he, uh, would work on crazily low budgets.

most of the early vice video work, pretty much the entire vice pivot to video was a product of this one guy, Santiago Steli. And he was brilliant. He's still, he's, he's around. I mean, he left the United States and has long since gone from vice, but he, I think had, it was responsible for a lot of that early internationally oriented character. And he, uh, would work on crazily low budgets.

So, you know, we were going in those early shoots, the total budget of those things would have been effectively nothing. You know, we'd shoot on a, what was it, like a $5? or something like that.

So, you know, we were going in those early shoots, the total budget of those things would have been effectively nothing. You know, we'd shoot on a, what was it, like a $5? or something like that.

So, you know, we were going in those early shoots, the total budget of those things would have been effectively nothing. You know, we'd shoot on a, what was it, like a $5? or something like that.

Or even before that, mini-DV tapes. I mean, these were really... Yeah, I remember those days.

Or even before that, mini-DV tapes. I mean, these were really... Yeah, I remember those days.

Or even before that, mini-DV tapes. I mean, these were really... Yeah, I remember those days.

It was crazy, but the formula was very smart, which is spend no money whatsoever, just crank stuff out. And this is at the beginning of YouTube. And those things, I mean, they were making money off of them. I think it was actually taken off YouTube, I think because of some kind of copyright issue with one of the...

It was crazy, but the formula was very smart, which is spend no money whatsoever, just crank stuff out. And this is at the beginning of YouTube. And those things, I mean, they were making money off of them. I think it was actually taken off YouTube, I think because of some kind of copyright issue with one of the...

It was crazy, but the formula was very smart, which is spend no money whatsoever, just crank stuff out. And this is at the beginning of YouTube. And those things, I mean, they were making money off of them. I think it was actually taken off YouTube, I think because of some kind of copyright issue with one of the...

pieces of music in it, but the Crystal Coal LSD, Underground LSD silo piece that I did had something like 40 million views on YouTube. This was probably made for like $1,100 or something like that. You know, this is just... And then they were making so much of that type of stuff and doing all these brand deals. They had a good model for a while.

pieces of music in it, but the Crystal Coal LSD, Underground LSD silo piece that I did had something like 40 million views on YouTube. This was probably made for like $1,100 or something like that. You know, this is just... And then they were making so much of that type of stuff and doing all these brand deals. They had a good model for a while.

pieces of music in it, but the Crystal Coal LSD, Underground LSD silo piece that I did had something like 40 million views on YouTube. This was probably made for like $1,100 or something like that. You know, this is just... And then they were making so much of that type of stuff and doing all these brand deals. They had a good model for a while.

I mean, one issue is that you have to pay people at some point. People are willing to work that way when they're 21, but eventually you want a situation where you're actually being compensated for the work.

I mean, one issue is that you have to pay people at some point. People are willing to work that way when they're 21, but eventually you want a situation where you're actually being compensated for the work.

I mean, one issue is that you have to pay people at some point. People are willing to work that way when they're 21, but eventually you want a situation where you're actually being compensated for the work.

Right, right, right, right. yeah which is a dangerous road to go down um because even if people do want to do that you can fall into a pattern of exploiting people and creating a lot of bad blood which absolutely did happen oh yeah there was a lot i mean it's unusual to find somebody who isn't a vice hater