Hank Green

It's getting much longer.

That's our new rebrand.

Earth.com.

Oddly, there's two .coms embedded in it.

It's bold.

We're going to do a Super Bowl ad to get people to pay attention to it.

The reason I'm starting here instead of like, tell me about the paperwork to be a nonprofit.

We've chosen different paths.

I try to keep us off the platforms.

I think the dynamics of the platforms warp us, and that's why we have a website, and we've talked about that at length.

We have a subscription now because I think people paying us directly.

It just keeps us away from the influence of algorithms in a way.

And it sounds like in watching your announcement video and reading your tweets and some of the coverage of going to be a nonprofit, that being a nonprofit for you is in some way insulation from what an investor would have you do to make more money on these platforms in that way.

Right, because if you want all the videos to be free, they have to exist on those platforms because free and no one watching them is not useful.

Free and everyone watching them is useful.

Yeah, the only thing that we want is like the base level thing that we want is, you know, you don't have impact without reach.

Yeah, and the platforms offer you reach, and then there's just a series of incentives the algorithms create that make people do bad things.

And being a nonprofit provides you some insulation from those things.

Yes, I think so.

I think that a thing that I'm moving over to being a board member rather than an owner, and I think that a big thing that that board will be constructed for is to make sure that we don't let...