Hank Green

It was sort of like outcome based.

And so that and like we talked through it and.

We had to find a lawyer who—it turns out there's not a lot of people who do this, and also people often do it in ways that are about tax evasion.

And so figuring that out to do it in a way where the IRS wouldn't be like, are you doing tax evasion?

Was important, and slow.

I think it's been a year since we made this decision.

But—

Ultimately, it was about finding the right lawyers who knew how things worked and had done this before.

So you execute this decision.

I got to ask, I mean, I ask everybody how to make decisions.

What was your framework for saying we're going to be a nonprofit?

What led you to this decision?

The big thing was how is this going to affect staff?

How is this going to affect content?

How will this...

Like, how will we communicate this, too?

Like, will this make sense to people?

And also, will they feel like they're losing something?

So, you know, at Complexly, we have a pretty robust profit-sharing system.

We've always said that if we're acquired, that will be then reflected in the acquisition, even though we don't have...