Hank Green

We created the moat and we can invest less in the content and it can be cheaper to make.

You see this happen in educational media companies.

And so that's all stuff that we don't think is a good idea.

And so we're like, well, we need to actually, if we're going to lead it this way,

It can't just be like Hank and John say so.

We have to create an incentive structure that's like, actually, what's the incentive structure that that that leads you to always be maximizing the impact rather than the revenue?

And that's really a story that's more about.

You know, like how do you like if our job is now to sell ourselves to our like crowdfunding or grants or like, you know, family foundations or, you know, big granting organizations, what are we going to be selling?

We're not going to be selling.

We're going to be trying to lock people in.

We're trying to like our the people we're accountable to now are like our audience.

And there are people who would like us to deliver value to our audience, right?

I think about that a lot because fundamentally what we're talking about here is YouTube.

The YouTube ecosystem is where Complexly is mostly organized and centered.

There are other platforms.

They all have big audiences in different ways.

But if you're going to get value out of one of the videos that we're talking about, you need to watch the whole thing on YouTube, not 15 pirated clips on TikTok with the vertical lines putting it through.

I'm very curious about that whole economy.

But what we're really talking about here is YouTube.

And YouTube is just under a lot of pressure all the time in a lot of different ways.