Hank Leber

And it turns out that Twitter in particular had made changes to its platform to curtail automation across the board.

It wasn't really our company that they were trying to battle against.

In my opinion, they threw the baby out with the bathwater on that one because we were running a really good solid business for early stage companies.

However,

Twitter is trying to clean up its act and reduce the amount of automation that could be tolerated on its platform.

No, no, no.

It wasn't there.

We owned the accounts.

Imagine that you had a small army of 510 Twitter accounts that were third-party authority accounts, sunglass lovers, best fashion trends, whatever.

So these were automated feeds that were going out, sharing good content,

in a channel strategy, uh, approach.

And I still think Twitter could do that, should have been doing that and still can, but unfortunately it's just not part of their product roadmap.

Instead, they wanted to, uh, eliminate the automation problem, which is a problem.

The noise to signal ratio on that platform is really bad.

Yeah.

Yeah.

We went from making a hundred K a month to burning a hundred K a month overnight.

And we didn't have much in the bank.

I was out.

How much was in the bank?