Hank Leber

What if we could automate, I don't know, half to two thirds of the processes so that we could kind of crank through a lot of clients?

And the learning there about six months in was early stage companies are so needy that that's not really a thing.

It has to be a custom build every time across the entire spectrum because they don't know their early stage company.

You think about 500K to a million customers.

in funding, you probably don't have your full market product figured out.

You don't have your message.

No, no, no.

So the agency was healthy and the service was fine.

It just wasn't something that would scale.

And personally, I'm not particularly interested in spending my time on stuff that isn't going to scale.

It started to feel like a, you know, a slower process to growth of that business.

You look at some of the businesses out there in a similar space.

Still running.

It was acquired by Hawk Media here in Los Angeles, which is a very fast-growing growth marketing agency.

For what?

Yeah, so they looked at the book of business, and you know how agency acquisitions work.

They're going to look at the book of business and figure out what it's worth to them and what their risk tolerance is there.

And then we made a deal that made sense for Amplify and for me and for my clients to make sure they had a happy home and that Hawk would be able to take the book of business and run with it and a few of my team members to help them run that business.

No, it's not, not, not with this deal.

This is one where it's very healthy business and the clients were high quality clients are very happy.