Hannah Rosen

So the decision, I understand. So the decision is even about putting in orders because you don't know what's going to happen at the back end. Like it's about the uncertainty because you just can't predict the entire process. Like you can't predict it from beginning to end. So you could be stuck with this inventory that you then have to pay so much more for.

I see. Okay. So it's April. You've got a decision to make. So I see why you had to do this really quickly. Numbers are going through your head. Like, how much more is this going to cost? Everything that you mentioned, right? But on the other side of it is your company, like this thing that you've built that's very personal. So how did you weigh all that?

I see. Okay. So it's April. You've got a decision to make. So I see why you had to do this really quickly. Numbers are going through your head. Like, how much more is this going to cost? Everything that you mentioned, right? But on the other side of it is your company, like this thing that you've built that's very personal. So how did you weigh all that?

I see. Okay. So it's April. You've got a decision to make. So I see why you had to do this really quickly. Numbers are going through your head. Like, how much more is this going to cost? Everything that you mentioned, right? But on the other side of it is your company, like this thing that you've built that's very personal. So how did you weigh all that?

You know what I don't, I don't know that I have a good sense of, maybe this is just how entrepreneurs are. Like, I don't know that I have a good sense of whether you, do you think you'll weather this? I can't tell. Like how realistic a hope is that?

You know what I don't, I don't know that I have a good sense of, maybe this is just how entrepreneurs are. Like, I don't know that I have a good sense of whether you, do you think you'll weather this? I can't tell. Like how realistic a hope is that?

You know what I don't, I don't know that I have a good sense of, maybe this is just how entrepreneurs are. Like, I don't know that I have a good sense of whether you, do you think you'll weather this? I can't tell. Like how realistic a hope is that?

So before the last doll is out of your house or wherever you keep the dolls, things have to shift politically, right?

So before the last doll is out of your house or wherever you keep the dolls, things have to shift politically, right?

So before the last doll is out of your house or wherever you keep the dolls, things have to shift politically, right?

That was Eleanor Mack, founder of the doll company Jilly Bing. After the break, the other side of the equation, us, the consumers, our coffee, our toasters, our cars, our assumption that all things are available to us instantly. That's in a moment.

That was Eleanor Mack, founder of the doll company Jilly Bing. After the break, the other side of the equation, us, the consumers, our coffee, our toasters, our cars, our assumption that all things are available to us instantly. That's in a moment.

That was Eleanor Mack, founder of the doll company Jilly Bing. After the break, the other side of the equation, us, the consumers, our coffee, our toasters, our cars, our assumption that all things are available to us instantly. That's in a moment.

So, Martha, I know the Budget Lab has been busy telling up how Trump's tariffs are going to change the prices of all kinds of goods for Americans. I myself am thinking about the long term, like how our consumer culture around cheap products might change. But first, I want to talk about some specifics. We just talked to an independent doll manufacturer. So I want to use that industry as an example.

So, Martha, I know the Budget Lab has been busy telling up how Trump's tariffs are going to change the prices of all kinds of goods for Americans. I myself am thinking about the long term, like how our consumer culture around cheap products might change. But first, I want to talk about some specifics. We just talked to an independent doll manufacturer. So I want to use that industry as an example.

So, Martha, I know the Budget Lab has been busy telling up how Trump's tariffs are going to change the prices of all kinds of goods for Americans. I myself am thinking about the long term, like how our consumer culture around cheap products might change. But first, I want to talk about some specifics. We just talked to an independent doll manufacturer. So I want to use that industry as an example.

Say it's my kid's birthday coming up and I want to buy them a doll. What is the landscape I'm looking at?

Say it's my kid's birthday coming up and I want to buy them a doll. What is the landscape I'm looking at?

Say it's my kid's birthday coming up and I want to buy them a doll. What is the landscape I'm looking at?

Right. And just to dig in, like, let's say you have to buy a toy in three months. Like, are we talking twice as much? Like, do you have any projections since I know this is what you guys do? Like, how much more expensive would I expect it to be?