Harley Finkelstein

So if you're putting a great content about the skateboard industry, maybe you should think about designing a skateboard.

Or if you go blog about, you know, soccer, for example, and how, you know, the soccer industry and soccer coming to America versus the World Cup,

Or if you go blog about, you know, soccer, for example, and how, you know, the soccer industry and soccer coming to America versus the World Cup,

maybe you should start selling soccer balls because you know your audience already has an interest in that particular category.

maybe you should start selling soccer balls because you know your audience already has an interest in that particular category.

So actually, I think this idea of the creator economy, it's just the economy except that there's this really cool advantage, which is that you have a built-in audience for your products.

So actually, I think this idea of the creator economy, it's just the economy except that there's this really cool advantage, which is that you have a built-in audience for your products.

It made me want to recommit year after year after year to Shopify and to Tobii and to this mission that we're on.

At 17 years old, the rug got pulled from me, and I was forced to basically grow up overnight.

Ultimately, if you think about the mission of Shopify, it's we want to create more entrepreneurs.

We want to make entrepreneurship more accessible, but we think that entrepreneurship allows anyone to do that.

It's the great equalizer.

The way that I think I had the most amount of value to Shopify is the same thing that I want to be more classed at, which is...

Um, maybe start with, I mean, professionally, I think I am, I'm pretty hard on myself in terms of achievement.

Um, years ago I read something about the concept of, of abundance versus, uh, scarcity mindsets.

And I think generally I do not have an abundance mindset about the things in my life.

Some of that may be, I don't know, this is going deep in the first minute, but some of that might just be like multi-generational trauma, which I actually believe in.

I think I carry some of the weight of my grandparents, Holocaust survivors, the weight of my father who struggled his whole life financially.

But I think the way it manifests most is probably with my own career that I still don't think I'm doing enough, that I have enough, that I am enough.

And that's probably the largest area where I think I have very high standards.