Harley Finkelstein

But simply changing my area's responsibility completely reengaged me.

And it's it feels like this is a job that I always should have had.

I think Shopify.

I think Shopify had to get to a particular size and place for me to do this.

It almost feels like Shopify kind of grew into the company that would allow me to be its storyteller.

I couldn't have done this in 2010 or 2013 or 2018.

It had to happen at the right time.

And I'm super fortunate that it did and grateful that it did.

That means a great deal to me.

That goes back to that industry, you know, conference that we talked about as a metaphor that, you know, I try to stand.

I want to be able to stand up at the conference of every chief storyteller, every, you know, president of any of any company in the world and say, here's I'm doing it differently.

You know, Lulu is on our board.

She was amazing.

Probably one of the greatest comms geniuses on the planet talks about this.

Go direct.

She's a famous go direct manifesto.

That's kind of what I've always been doing, this idea that even the way that I treat earnings, it's not an earnings call for me.

It's a storytelling opportunity.

And I love seeing all these companies now.

Now you see a bunch of tech companies turning the camera around and them being like, here's how the earnings went.