Harley Finkelstein

It was clear I was in the wrong gear.

And it was Toby that identified it and said, there's this other thing.

We could find someone to be the chief operating officer.

And it was actually between myself and Kaz Sagan.

It was Toby Shannon who initially took it.

He was a great chief operating officer, chief COO as well.

Toby almost gave me the permission to say,

This other thing that you think is maybe not enough, it's totally enough.

This is super important.

And more importantly, you can be world-class at this thing.

And that was this like huge aha moment.

That was, it reminded me that, okay, the Venn diagram, but what I love doing, you know, like it's like the icky guy, almost perfectly described.

Like, what do you love?

What is the world value?

What can you get paid for?

What, like, I forget all the different components of it, but that's generally the icky guy.

Immediately, as I began to even understand what Ikigai was, I was like, that's it for me.

It's like this role, the storyteller, the president of the company, where my job is to infect in the most positive way the world with the Shopify message that every enterprise merchant on the planet that should be on Shopify, I'm going to convince them to do so.

that every partner that should work with us, I'm going to convince them that every investor knows exactly how great of a company this is, that every media opportunity I have, I'm going to talk about the, the, this journey, this product, this, this incredible piece of software we've built, why it is so important.

Why it is so dramatically different than everything else that has come before us.