Harmit Singh

So our view is that we are market leaders now in the US, number one in men's, number one in women's, and really resonating with the youth.

And so the question is, if you're able to

stay at, you know, and implement our strategies, our view is we can continue to be market leader and probably pick up a little bit of share, especially because the denim category is accelerating.

We've seen the acceleration in the U.S., we've seen the acceleration outside, and that's largely driven by the world becoming more casual.

Yeah.

So China for us is still underpenetrated.

China represents about two or three percent of our business.

You know, our business in China has been slow and soft.

The Chinese consumer right now is going through a bit of a macro uncertain climate part.

The good news for us is they love the brand.

Our brand equity scores are really solid.

We think China can be a business that grows double digit over the long term.

But to your specific question, the Chinese consumer is fairly discerning on the brands he or she gravitate to.

There is a high-end consumer.

as well as a consumer, the mid-market consumer.

What we call the core product, so if you think about our Asia strategy, we really, our products are relevant for the mid-market consumer.

While we also offer products for the higher premium end consumer, 30% of the Asian denim category is premium.

Premium, for example, our highest pinnacle product is largely Japanese fabric, Japanese denim, and inspired.

by salvage.

And so that's what we are selling.