Harry Sommer
👤 SpeakerAppearances Over Time
Podcast Appearances
We have two luxury lines in our fleet, Oceana Cruises, which is our entry luxury level product, and Regent Seven Sea Cruises, which is our ultra luxury product.
It's true in that demographic, these cruises are a little bit more expensive.
We do tend to attract an older clientele.
but we also have our contemporary brand Norwegian Cruise Line, where a large percentage of our guests are 40 and younger.
We continue to develop amenities, entertainment, activities on board the ship that are relevant to those people, and they're absolutely responding.
The demographic between 35 and, say, 45 is our fastest-growing demographic for that brand right now, and we continue to focus on that so that we can have
a new generation of people that will cruise over and over and over again.
The repeat rate of these guests are at all-time highs on any given ship.
About 45% of our guests are repeat customers, which is one of the reasons we announced our loyalty match program this morning, so people can go between lines and have a great experience, the experience that they deserve.
So at Oceana Cruises, we're super passionate about delivering a fantastic guest experience in terms of luxury amenities on board the ship, large cabins and suites, fantastic staff on board and a large staff to guest ratio.
So guests feel like they're being pampered at every single moment.
Of course, the bedrock of Oceana Cruises is the finest cuisine at sea.
We win every culinary award out there.
And for this new ship, the Allura, we have upped the game even further.
We've reintroduced a French restaurant concept, Jacques, which is extremely popular with our guests.
We have a new creperie, which has fantastic sweets, freshly made all day long, crepes, ice cream, and things like that, and pastries.
But I mean, super high end, not the normal fare you would get on a contemporary cruise line.
And our guests are enthusiastic about it.
We have new shopping on board.
We have new experiences in the theater, all the things that our guests value.