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Harry Sommer

👤 Speaker
46 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

We have two luxury lines in our fleet, Oceana Cruises, which is our entry luxury level product, and Regent Seven Sea Cruises, which is our ultra luxury product.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

It's true in that demographic, these cruises are a little bit more expensive.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

We do tend to attract an older clientele.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

but we also have our contemporary brand Norwegian Cruise Line, where a large percentage of our guests are 40 and younger.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

We continue to develop amenities, entertainment, activities on board the ship that are relevant to those people, and they're absolutely responding.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

The demographic between 35 and, say, 45 is our fastest-growing demographic for that brand right now, and we continue to focus on that so that we can have

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

a new generation of people that will cruise over and over and over again.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

The repeat rate of these guests are at all-time highs on any given ship.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

About 45% of our guests are repeat customers, which is one of the reasons we announced our loyalty match program this morning, so people can go between lines and have a great experience, the experience that they deserve.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

So at Oceana Cruises, we're super passionate about delivering a fantastic guest experience in terms of luxury amenities on board the ship, large cabins and suites, fantastic staff on board and a large staff to guest ratio.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

So guests feel like they're being pampered at every single moment.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

Of course, the bedrock of Oceana Cruises is the finest cuisine at sea.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

We win every culinary award out there.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

And for this new ship, the Allura, we have upped the game even further.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

We've reintroduced a French restaurant concept, Jacques, which is extremely popular with our guests.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

We have a new creperie, which has fantastic sweets, freshly made all day long, crepes, ice cream, and things like that, and pastries.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

But I mean, super high end, not the normal fare you would get on a contemporary cruise line.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

And our guests are enthusiastic about it.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

We have new shopping on board.

Bloomberg Talks
Norwegian Cruise Lines CEO Talks Upgrading Fleet 

We have new experiences in the theater, all the things that our guests value.