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Harshal Khatre

๐Ÿ‘ค Speaker
192 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

Actually, we don't disclose the actual data of paid customers.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

It's around, I've seen the, it's around five to 7%.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

Right.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

But this free plan, we didn't have this free plan earlier.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So I think in January, we launched this free plan.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

And then since then, we started, you know, seeing a spike of new registrations.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So it's a mix of, and I also, you know, probably tell you that our actual user base, 85% of them are from India and the remaining 50% of them are come from different parts of the world.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So the pricing for them is different.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So for them, we sell, you know, $25 a month to almost $50 a month.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

No.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So we had a trial account.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So they had to go through the trial and then after that we used to convert them to the paid.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

Yeah, there was a philosophy behind that.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So we noticed that, um, we, we had to spend a lot of time because the unit, the actual ticket size of our software is very low, right?

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So at this price point, we had to invest a lot in, you know, um,

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

hand-holding those customers from trial to becoming a paid customer.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So we had to, you know, call them up manually, explain them all the features and there were, you know, a lot of to and fro calls because in India, the touchless buying doesn't happen.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

Okay.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

So we have to, you know, interact with the customer directly.

SaaS Interviews with CEOs, Startups, Founders
ProfitBooks Hit $1m Revenue 2019, COVID Keeps Them Flat This Year

Okay.