Harvey Guillén
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Appearances Over Time
Podcast Appearances
was hijacked by one man, an unassuming ex-cop named Jerome Jacobson.
He was the head of security, hired to protect the integrity of the game.
And instead, he stole it.
I'm Harvey Guillen, and this is Killer Stories.
Let's head back to the 80s.
It's a decade of excess and ambition.
The stock market is breaking records and the malls are packed.
And the greet is good era is in full swing.
People don't just want to buy things, they want to win them.
And in the middle of it all is McDonald's.
In 1987, McDonald's is looking for a way to boost sales.
They hire an external marketing firm called Simon Marketing.
And Simon Marketing comes up with an idea so simple, it's dangerous.
Monopoly.
The game is a massive scavenger hunt built on top of the McDonald's menu.
When you buy a large fry or a soda, there are two small stickers attached to the side.
you peel them back to find properties from the Monopoly board.
Most of them are instant wins for a free burger or a Coke, but the real money is in the collect-to-win sets.
To win the million-dollar jackpot, you had to find the rare blue pieces, Park Place and Boardwalk.
McDonald's prints millions of Park Places, but...