Harvey Guillén

Because nothing says I'm an adult making sound financial decisions like eating four orders of deep fried potatoes for the one in a million chance to win a jet ski.

It increases McDonald's sales by 40%.

It's a license to print money.

But printing money requires security.

After all, a single slip of paper could be worth $1 million.

So McDonald's and Simon Marketing don't take any chances.

They treat these stickers like nuclear launch codes.

They hire Dittler Brothers,

a legendary printing firm in Oakwood, Georgia.

These guys don't just print coupons.

They print postage stamps and lottery tickets, meaning they knew something about producing valuable commodities at volume.

At Dibbler Brothers, the floor hums with the sound of Heidelberg web presses running 50,000 sheets per hour.

And the pieces themselves, they're coated in a special scratch-off latex that is chemically designed to disintegrate if you try to lift it with a solvent.

The factory is practically a fortress.

To get to the printing floor, you have to pass through a metal detector.

You also need a key card and a clearance code.

The employees who run the presses are searched.

The trash is searched.

And for the high-value pieces, the million-dollar winners,

The security is even tighter.