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Harvey Guillén

👤 Speaker
2444 total appearances
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Appearances Over Time

Podcast Appearances

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

was hijacked by one man, an unassuming ex-cop named Jerome Jacobson.

89.57 View full episode →
Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

He was the head of security, hired to protect the integrity of the game.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

And instead, he stole it.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

I'm Harvey Guillen, and this is Killer Stories.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

Let's head back to the 80s.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

It's a decade of excess and ambition.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

The stock market is breaking records and the malls are packed.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

And the greet is good era is in full swing.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

People don't just want to buy things, they want to win them.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

And in the middle of it all is McDonald's.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

In 1987, McDonald's is looking for a way to boost sales.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

They hire an external marketing firm called Simon Marketing.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

And Simon Marketing comes up with an idea so simple, it's dangerous.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

Monopoly.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

The game is a massive scavenger hunt built on top of the McDonald's menu.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

When you buy a large fry or a soda, there are two small stickers attached to the side.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

you peel them back to find properties from the Monopoly board.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

Most of them are instant wins for a free burger or a Coke, but the real money is in the collect-to-win sets.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

To win the million-dollar jackpot, you had to find the rare blue pieces, Park Place and Boardwalk.

Killer Stories with Harvey Guillén
Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game

McDonald's prints millions of Park Places, but...