Hassan Faid

Yeah.

So the main crops that are grown by commercial farms here in Egypt are citrus, grapes, strawberries, potatoes, and so on and so forth.

So quite similar to what you would typically find in states like Florida or California in the US.

So the way that agriculture works is you have spikes and seasonality in terms of when they need workers to come into the field to either prune trees, harvest the crop, do field maintenance and so on and so forth.

So the nature of that market is you cannot hire people full time.

You need to bring them in on a seasonal basis.

There's 1 billion people globally that work as seasonal agriculture workers.

So that's one out of every seven or eight people in the world that do this kind of work.

Sure.

So we offer our software that helps them put out requests for workers to come in and work on the farm.

when they need them to come in.

And then our software, essentially what it does is it digitizes the forms by creating digital identities for each and every plot that they have with QR codes.

And we have a supervisor app that allows the field supervisor to track and register

every task that a worker does on the field and report that back to the management that are typically sitting in an office somewhere not too far, so that they can have real time visibility on everything that's happening in the field, and how the workers are performing and be able to reward and retain their top performers as well.

So we're actually still in the beta pilot phase.

So we haven't started charging our customers.

We're working with 10 of the largest commercial farms right now to perfect our product before we launch it.

So the challenge here is that we're really introducing software probably for the first time in this sector.

A lot of these firms still use pen and paper to manage most of what they do.

And so really demonstrating the value is a crucial prerequisite to us gaining their trust