Hayley DeRoche

And that's timeless to a certain extent.

And then when you add in like trad wife culture that's on the rise, which is very prairie in its aesthetic, I think that that's also a contributing factor as well.

So there's really a lot going on in my opinion.

I don't know that it's...

a universal experience that a child who has like all beige toys is going to be a calm child.

I think, and I kind of talk about this in my book too, that the child you get is the child you get.

And there is going to be a child who is very calm, who lives in a beige environment.

And there's going to be a child who lives in a beige environment who is just bananas.

And I think we as parents like to attribute our children's, what we perceive to be good nature or good habits or good behavior to

as the result of our choices uh because that feels good and parenting is hard and you want to you know you take the wins where you can right um as to whether or not there's any truth in that it might be a little but i think a lot of it comes down to us wanting our children to behave a certain way and when they do and that aligns with what we have done then we can pat ourselves on the back um

I don't think that, you know, being subjected to a bounce house that's red and green is really any different than a bounce house that's beige or opal.

I just thought when I was baking this, who would be the worst possible person to be a spokesperson for a fake children's company?

And he was just top of the list and then was off to the races.

So what I'm seeing online is it kind of the trickle down from the row and from Kim Kardashian, rather high-end brands, down to the peasants like myself.

And so I think that when that happens, it just kind of becomes a natural signifier of class.

And also, especially when it's tied to things like Montessori or Waldorf, you also are signaling that you buy into a certain, like,

aesthetic for education for your child and that you can afford it in a lot of cases.

And so I think that there's just a lot of signaling going on with what you dress your baby in, what stroller you're using for your baby, what baby carrier, if you're using wraps, which wraps.

There's a huge online market for like

very specific woven wraps and they'll have like limited editions and all of this stuff.