Heath
Appearances
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And out of those three, we can get a good winner. And then the main body of the abattoir would be the same because it's always above the fold you want to test the most because that's where people are landing. That's where people are bouncing. So we want to see – and then we would do variations.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So we'd always – yeah, always three different headlines, three different images, and then three different leads to go in. So a lead might be – I'd always do a story lead, something that evokes that emotion, whatever that emotion may be. depending on the product.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So if it's a survival product, there's a different emotion there for a survival product compared to a weight loss supplement, different kind of emotion. And then also the point of view of who's it coming from. And then for instance, for a gadget, for a gadget, gadget advertorial, a lot of times people love the underdogs. So it's like this, this small, this you know, startup company,
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
is disrupting the billion dollar watch industry people love that those kind of leads always did really really well so that would be a different lead that I would use in there and then taking a look at the headlines I obviously do a lot of funnel hacking so I have a massive advertorial swipe folder that I keep um And I keep adding to it.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I was partner on this gummy brand that ended up falling apart. And then you, yeah, I got in contact and then I was looking at it and I was like, but it's already converting. Why do you need an editorial? So I did, I did this whole big long, it was like a 40 minute plus video and I just talked you out of not hiring me.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So I'll save and I'll show different examples from all the different industries of what they're doing for their headlines. So I always jump in there, take a look. And not only that, but I'll also go to – I look at old advertorials as well. So my little thing – I've always mentioned this is if you look at old magazines, I'll go to antique shops and find old magazines. You can find old Playboys.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I did that. I have a whole stack of really, really old Playboys of like 70s and 80s. For the articles. For the articles.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
It really is for the ads. It's so funny. And no one believes me, but I'm trying to say it. It really is, to be honest, because they're pretty astounding. They're amazing. The artwork and everything is so cool. They're really fun to look at.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so you can look at what they did, and you can see what still stands the test of time, of what still works today when it comes to a headline and a lead and so on. Yeah.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I think what's funny is when I talk to my other copywriting friends and other people in the marketing –
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
people don't also i'm like you know russell's probably one of the nerdiest when it comes to copywriting people don't that's they think he was a funnel guy but i'm like i've seen russell's collection he has like some rare stuff that i'm like holy smokes you have uh you know just i couldn't believe some of the things that i've you know poked around back here what your collection and so people forget like you have your own copywriting chops too you just don't want to do it all the time that's why you have me it's like
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And then that was the key that gets you to – and then I couldn't keep you off of me.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
and are friends with, and they're doing masterful things with AI for sure. I don't have interest in that because I also – I think what people – copywriters, if they're just using AI – just for, just for the copywriting, you're missing out on their lived in experience. It's that lived experience.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Cause I think when I think of copywriting, when you talk about persuading, it's getting to know people, it's getting to know their background, getting to know who they are. So you can actually, you're just channeling the desire onto your offer, whatever it is.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so when you're writing, you're able to tap into your unconscious just by writing, even though you have a structure of what to do for the copywriting, but you also have your own unique lived in experience that you can't You can't just outsource that to an AI and try to dump your own childhood and everything, your own story into AI for it.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Then conjure up, because there's been a lot of times, you know, even with you, we go back and forth and then you have, that's why I always say I need a Russell rant because Because when I'm doing a new sales letter, whatever it is that we're doing, I always have you, wherever you're at in the world, send me over a Vox. Because I don't know where your brain is at.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I know that you're lived and experienced. And all of a sudden, you had an experience that day that I didn't know about. But because of that experience, then there's that hook. There's the hook, the lead, the story, all the pieces. Yeah, and then that's why I say, okay, where's your brain at?
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so we've done this for so many of our products, for so many of the offers with Dan Kennedy and our own products. And so sure enough, I'll get a wrestle rant, a good three-minute wrestle rant, and it helps me tremendously because then I go, great. And then it also will trigger something. I'm like, you know what? That's awesome.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
That connection – I just now made a connection from what you said to what I just experienced at the gym or something like that that made me realize this can be a really good hook with this really good angle. And so I – yeah, I think AI, obviously, it's there. It's here, and we're trying to figure out how to best utilize it that works for us. But I –
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I also don't want it to take away the thing that I love. The thing that I know is Heath. That's what I am. I'm a writer. This is what I do. And so for it to outsource it, that's where you still need to be artistically satisfied and fulfilled or just fulfilled in what you're doing rather than, because then it just, how is it fun to just pull levers? That's what it comes down to with an AI.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
If I just get these cool prompts, it's just me pulling a lever, just putting in the right prompts for it. And it just – yeah. It just doesn't – You're a purist like me. I understand. Yeah. But I mean I still utilize it for sure. There's been a time where – how do they – I'll ask it questions and help me.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Honestly, it's the fastest when it comes to citing sources when I'm just like take this, take this, and now put it in an MLA format and give me a science source. Yeah. Things like that or it'll help me with research or also it'll help me with a springboard.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I'm like, just give me 10 ideas based around this just to kind of get my brain moving rather than just to have – I don't have it right for me, none or no or any of that.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
A hundred percent. Cause I also like, obviously I'm a purist when it comes to the writing and bringing it unconscious, but I also know what marketing takes and we all love data. We're always going off data. We always want to know, we don't want to reinvent the wheel. We want to know what's working. That's why we funnel hack.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And that's why, you know, this, if this has worked, then let's continue to have a work. And then we work upon that and make the variations and all the split tests from there. But absolutely. Yeah. Um,
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Oh yeah, I'm a big believer of getting closest to the person who is creating the product uh, that understands the product that knows it in and out and has been working with it. So obviously Luke, and then I also did this, I worked closely also with Trey Llewellyn who, you know, friends and, uh, an e-com.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so I would get on the, when I would work with Trey, I would also call up his, uh, customers. I would, you know, talk to a few customers and why they buy so many of this and actually get to know them, understand why they're buying it for. And, and so it, I always – I'm a big – that's part of the copywriting is the sales is just talking to people.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And the biggest thing is I just ask questions and then I sit back and listen. So I just was just listening to what – how Luke – and he was – had so much passion behind it. He loved – I mean he loved this drink that he created. And so I wanted to know, yeah, how did he approach it because he was –
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
i love film comedy comedians and writers and so i always i looked up to certain uh people that i've always admired one of my heroes has always been steve martin and uh like mel brooks and so i always i looked at their trajectory and what do they do same with conan o'brien and i saw a lot of them you know they'd go off to college they'd go get a lit they would go into the literary field
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
the tone was a really important thing because that is a, I mean, that's part of the whole branding is how the, how to stand on the marketplace with that specific tone.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so when it comes to the tone and also who you're going for and how that tone is touching that person, because, uh, when it comes to different groups of people, how you talk to them and how you, you're not going to talk to, um, you know, busy moms and say, when you're going to talk to a bunch of masculine, hardcore guys, like there's a different way to approach, uh, the, the, the brand.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so I would just, my biggest thing is I would just ask Luke questions and then he would talk about it. And I go, Oh, tell me more about that. And I would just, and then let him, and then I just listen and I take notes because a big thing is just copy. I always say, uh, it comes from Kim. I'm going to ruin her name. I'm so sorry, Kim, Kim Schwamm.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
She's an amazing A-list copywriter, been around for a long, long time. And I love the phrase she used, copy collecting. And I really think about that. I don't think it's copywriting. I think it's copy collecting. So I'm just collecting the things that Luke is telling me. I'm like, oh, and I just make notes. And so there was a lot of fun tone.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
What I got from the greens juice – at the time, the Zuma juice was – it was a lot of fun. This was a greens juice that was really, really fun because at the time, it was like hardcore, like the greens and it's for your health and everything was so just organic and everything is so based for your health. It felt very just – not a fun way approaching it.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so Luke wanted to do this, like, you know, the greens drinks that kicks your butt. And it's really, he used fun language around it about, you know, giving you a kick butt energy and he liked the fun part of it. So like, and that also went to show because in the video he first created was really, really fun. It had that early Harmon brothers feel that he really liked.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so there was obviously like, He wanted to approach a bigger market to show that greens drink doesn't have to be an expensive, just really high-priced and – Health food. Health food that is only for a very specific audience that only goes to whole foods. He wanted to make it be like, no, this is actually for everyone and it's good for you and it's so easy. He wanted that – uh, angle of it.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Like you can put in your greens very easily. So that was, yeah, my biggest secret is just, just asking more questions. I just interviewed the person and then I, and I just write down notes and then they kind of write the copy for me to be honest.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
It's a little different. When I go from you to Dan Kennedy, I cut out all exclamation points. All exclamation points and then I structure it. Big blocky blocks. Big blocky blocks because he – So older kind of traditional style writing, almost like journal kind of like style, a little different compared to how direct response marketing and copywriting has changed over the years.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And with yours, yeah. And then with Barnum PT, I get to play with voice, of course, and then different ones. But I got used to that. Again, that's like the improv background. And then when I first started with the e-comp company, one day I remember I had to write this whole line of –
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
the writing field. And I was like, okay, well, I'm going to go in that field, that area. So I just was pushing myself that way. So when I went into college, I didn't have great grades in high school, but then I really busted my butt in college to get perfect grades. I wanted to get perfect grades because I knew I wanted to be a writer in some capacity. I knew I wanted to create stories.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
It was like baby products, like different soft – it was like lotions and different products for like a newborn up to like two years. And then after that was done, like the next thing was – no kidding. There was this brand at the time called Enraged. It was Enraged Nutrition. Yeah. And it would have the most aggressive like scary names that you would – I don't think you can let fly today.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Like they're the most aggressive names. So I had to then change the tone and go from like just –
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I would highly recommend – there's a couple ways to do it. I would recommend getting with a company. It's going to start off just learning, getting an in-house position with an e-com company and then starting off small perhaps, just starting with Facebook ads. Just getting with a company that –
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
You know you can work hard and they see that you're hungry and they want to get after it because then from there, you're going to be able to learn the skills while also on their time, be able to – they're helping you. They're training you while also getting up to speed with what you want to do. I did – And that's kind of how I got started. They wanted me because I had a degree in writing.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
They knew I could write. I could write a sentence. I could be able to write a structured argument and everything. And so they were like, okay, great. Now we can use that and then this is how we actually do things to make sure it sells. I would do that and then also – and then from there, if you want to start making more money and building your name, I was on Upwork at the time.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I never was on Fiverr but I was on Upwork, man, and I took every position I could get. And then I started posting in groups and so different groups on Facebook about services and that's how I got connected with a lot of people. That was really surprising. And also, when you're doing these posts, being yourself. Don't try to be another copywriter of how they structure things.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Really understand who you are and your personality. If you're funny, if you have a certain style about you, use that in your copywriting because that really makes you stand out with your personality. And business owners love that. They want to see that. So I would say, yeah, and then just – you're going to be putting in some grinding. But if you're enjoying it, then it's fun. I mean I – Thank you.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So I went and I have a bachelor's in English and creative writing. And then I went back and did my master's in fiction, and I just told myself, I'm going to get a career in writing somehow. I'm going to, I don't know what that's gonna look like. I needed to make a living in writing. I didn't wanna be a financial advisor, what my dad was. He was always trying to push me to be a financial advisor.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Thank you. Thank you. I'm going to start off by saying hi to the viewers. Thank you. Thank you.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Thank you. Thank you.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
The one thing I do appreciate with my dad is he always told me to be my own boss. So he was, I was raised, he was, he's been an entrepreneur my whole life. Um, and he always told me, you know, be your own boss. And I always thought being your own boss meant to be a financial advisor. I was like, no, this is the worst. I couldn't do numbers. I couldn't deal with finance.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Thank you very much. I'm going to show you how to do it. Thank you. Thank you. Thank you.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I just, it was so confusing to me. So that's, I got into, I was just at the time after it was after my bachelor's is when I was like, okay, I'm going to get a job in writing. I didn't know what that would look like. Did you know about copywriting at that time? I didn't know about copywriting at that time. I know. No, I, it was, yeah, 2012.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And I was just like, I just be able to use words to make a living. Cause at the time my whole goal was I have a family to support, um, my wife and daughter, and so I was looking around and that's when I stumbled, this was when I was in Arizona, where I'm from, and I found an e-comm company. There's a lot of e-comm out in Scottsdale, Arizona. So it was an e-comm company.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
for health supplements, but it was a whole range of health supplements, all sorts of different supplements. So they liked me because I have an improv background and they liked that I can jump into different voices and different characters and different perspectives and angles because I've been doing that now for over 15 plus years.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And so they hired me and that was my first intro into copywriting and I got thrown into the fire of I mean I was writing – every day was kind of different. I'd be writing baby formula supplements to bodybuilding supplements the next day. I was easily the unhealthiest one in the office.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I was not taking care of my body and I was click-clacking away, telling other people about how their metabolism works.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
167.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
You were halfway through the research like, oh my gosh, this makes sense. You know what's so funny? The reason why I wanted to lose a lot of weight or lose weight is because I was getting tired while reading. I was just getting so fed up. I was trying to get through because once I got into grad school, I was really busy.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
We were reading like a novel a week and I had to do a lot of reading and quickly and understand it and analyze. And I was getting really sleepy. And that was my motivating factor was to, so I can read more. How nerdy is that? So I just wanted to get shredded for books. Um, And that's – yeah. So that's really why I did – yeah. And then now I'm, yeah, healthiest I've ever been.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Yeah, advertorials, and they've been used for... When I got into it, and then once I did my research and got more into it, I didn't realize they have been used for a very, very long time. And it's a sneaky way of... The reason why it's called advertorial is because it's an ad but an editorial. So it's made to look like an editorial piece like you would read in the newspaper.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
It just looks – it blends in with the newspaper. It looks as though it's just another article written and the way it reads also is like a – very much like an article and then it pushes you into a call to action to buy a book, to put information to get a free – There are old ones where you can get like free cassettes, test out these cassettes, check out these records, free recipe book.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
You can still see them. I mean there's so many of them today. Even if you go to like the checkout line at the grocery store, you pick up like a Women's World magazine and that is filled with abattoirs in there. They will tell an amazing story of a transformation of someone losing weight and then it would go into a call to action to get this recipe book of what they've used. So I got into it.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
Yeah, let's see. It was through, his name is James Van Ellswick. He became an early mentor for me in the native space. So James did a lot of, and continues to do a lot of work in the native space through Taboola, Outbrain. Well, native advertising. Native advertising, yeah.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So when you go to any of the news sites and you see the ads at the bottom and you click on it, oftentimes it will take you to an article, an ad, but it's made to look like an article as if you're still on that site or you're still involved in that world. And it's read as if like an editorial piece, but it's an editorial. So it's like a pre-sale. It's a pre-sale to sales page. Mm-hmm.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So it's a way for people to get information. It's used for cold audiences, really, really cold audiences. And it's a way to first understand the problem and then get them interested and then get them over to the sales page.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And they, and there's all sorts of different types of abitorials too. And also a level of aggressiveness of like how aggressive the abitur might be depending on what site you're on. So like you talk about those thumbnails, those different images, they can be really, you know, really kind of a strange fruit that they're holding.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And it talks about like some sort of weight loss supplement and it'll, it'll mention like, you know, unbelievable fruit burns three pounds overnight. And so you click on it. oftentimes you'll go to what's called a jump page. That's also an abattorial. A jump page is just a very short one.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And it's a page between the website you were just on and a VSL, a video sales letter, which is a long form video that sells you, of course, the product. So that jump page is used for compliance reasons, but also as kind of like a tease. It gets you to want to click over to that video, to watch the video. And that jump page will be Maybe two, three paragraphs. It's very short.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
And then I'll just have a button that says watch now. So that's another type. And then you'll have other types that are more longer. It all varies of how they look depending on e-com or an info product, finance. It all depends on... the industry. Interesting.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
I can't even recall. I'd have to like look at that, but I don't remember that, yeah.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
We'll still use steps. I still use steps in an avatarial because I've taught a lot of people how to do avatarials. And so at the end of the avatarial, a lot of times they're like, what to do now? And I still do it. I'll say step one, go here. And then step two, a lot of the times I'll just some sort of urgency. Step two, make sure to order more.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
make sure to order at least three because this is selling out fast and everything. Or we'll also do the reverse kind of like urgency where it's like limit five per household. So it's almost kind of like it's already selling out so fast we can only limit. And so a lot of times I'll still do the step one, step two, and then step three. And on the step three, click here now.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
But it's kind of like in a nice, sneaky way of each one is a CTA to the same thing.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
So yeah, I always say like you hired me by me saying no, like the power of no is actually pretty, it can be pretty powerful. No, I was, I was overworked at the time I was stuck in an American in hotel. Cause our RV was getting worked on. You were living We were living in an RV at the time and we got in contact and I was, I was overworked. I was doing four different projects.
The Russell Brunson Show
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
There's so many different types. I always – when I was doing them pretty hardcore and pretty consistently every week, I would start doing – we would always test above the fold. So I would always give three – the main body would always be the same. So what I would always do is I would do three headlines and three top images and then three leads. Okay.