Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
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Who is the head copywriter at Russell Brunson's company?
This is Russell. Welcome back to the show. I've got a special episode today. I drug one of my favorite people in the room to come talk with me, and he's a little nervous. It's his first time on the podcast, but I'm excited because he's here in town. Heath is our head copywriter for now five years, right? Yeah, it's been five years. So the way I found Heath originally, and no one could hire him, so don't Google his name. I'm not going to tell you his last name. Just kidding. No, the way I found him initially is Kelly Felix. I hired him for something, and he was showing me how he'd scaled his credit repair thing to like $100 million a year or something.
How did Heath become Russell's head copywriter?
And I was going through all the trainings, and he's like, oh, one of the things we use a lot are advertorials. And I had never – I'd heard of one, but I'd never done one before. I was like, do you know anyone you'd recommend? And he's like, oh, there's this writer named Heath. He's like the best in the world at advertorials. You should hire him. And so that's how we first got introduced. And I don't know if you remember this or not. but you made me a video. Uh, it was like an hour long video explaining why I should never use an advertorial for my business. I was like, you just told me to not use his services. This guy's great. And then, uh, we've been working together ever since then.
So yeah, I always say like you hired me by me saying no, like the power of no is actually pretty, it can be pretty powerful. No, I was, I was overworked at the time I was stuck in an American in hotel. Cause our RV was getting worked on. You were living We were living in an RV at the time and we got in contact and I was, I was overworked. I was doing four different projects. I was partner on this gummy brand that ended up falling apart. And then you, yeah, I got in contact and then I was looking at it and I was like, but it's already converting. Why do you need an editorial? So I did, I did this whole big long, it was like a 40 minute plus video and I just talked you out of not hiring me. And then that was the key that gets you to – and then I couldn't keep you off of me.
You kept hitting me up for things and so, yeah. Anyway, he's an amazing copywriter. So he's in the office this week. We're writing copy. We're actually doing – on Friday, me, him, and Sean Vossler are doing an event where we're going to be going through Napoleon Hill's truthful advertising and geeking out for advertising for a full day. um but he's in office today writing copy with us and so I thought record a podcast episode and I don't talk a lot about copy and copywriting things like that and so I asked him if he'd come in and reluctantly reluctantly he said yes so do you want to tell people some of your background how you became how you got into the writing world yeah I mean I've been a writer for a long long time I knew I wanted to be involved in film and my background's always been in comedy and
What is an advertorial and why is it effective?
i love film comedy comedians and writers and so i always i looked up to certain uh people that i've always admired one of my heroes has always been steve martin and uh like mel brooks and so i always i looked at their trajectory and what do they do same with conan o'brien and i saw a lot of them you know they'd go off to college they'd go get a lit they would go into the literary field the writing field. And I was like, okay, well, I'm going to go in that field, that area. So I just was pushing myself that way. So when I went into college, I didn't have great grades in high school, but then I really busted my butt in college to get perfect grades. I wanted to get perfect grades because I knew I wanted to be a writer in some capacity. I knew I wanted to create stories.
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Chapters
6 chapters
1
Who is the head copywriter at Russell Brunson's company?
0:23–0:55
2
How did Heath become Russell's head copywriter?
0:55–2:54
3
What is an advertorial and why is it effective?
2:54–5:49
4
How did Heath's background contribute to his copywriting skills?
5:49–10:13
5
What are the key elements of a successful advertorial?
10:13–12:19
6
How can you use advertorials in your marketing strategy?
12:19–42:54
Speakers
1 identifiedMore from The Russell Brunson Show
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