Heath Wells

Yeah, it's a SaaS model.

So New Order is a B2B e-commerce platform.

Super simple concept.

We essentially take e-commerce and apply it over wholesale.

So you have a brand on one side.

So let's say Lacoste and you have a retailer on the other side who's the buyer.

And that ranges from Nordstrom, Amazon, all the way to the small mom and pop store.

Yeah.

So just one side.

So brands pay us a subscription fee ranging from around about $12,500 up to a million.

Yeah, that's per year.

So we have three, you know, very separate cohorts.

You have your SMBs, then you have your mid market, and then you have your whales and your enterprise.

Sub 50, more than 30, probably sub 50.

So in that range, we try and look at it, you know, now that we're a little bit further along,

You don't just want to look at averages, but yeah, it's between the 30 and $50,000.

Yeah.

We actually launched in late 2011, and full transparency, it's been a bit of a slow burn the first few years, but it's one of those things where you have to wait for the tipping point to occur, and it has literally been the last 12, 18 months that it's just been all action.

And when you parallel that to some of the other e-commerce platforms, you look at Demandware, Hybris,

on the B2C side, they all went through a similar journey.