Heather

Hey, Alex.

Hey, Alex.

My name is Heather. I own a consulting firm called Channel Maven. Okay. We help large IT companies sell better through and with their partners. Okay. Revenue was $3.6 million. I sold it in 2021. Congrats. Thanks. Ran marketing for the company that acquired us. They called it an AquaHire. Yeah. Um, and convinced the board six months ago that I was done and they should give me the name back.

My name is Heather. I own a consulting firm called Channel Maven. Okay. We help large IT companies sell better through and with their partners. Okay. Revenue was $3.6 million. I sold it in 2021. Congrats. Thanks. Ran marketing for the company that acquired us. They called it an AquaHire. Yeah. Um, and convinced the board six months ago that I was done and they should give me the name back.

My name is Heather. I own a consulting firm called Channel Maven. Okay. We help large IT companies sell better through and with their partners. Okay. Revenue was $3.6 million. I sold it in 2021. Congrats. Thanks. Ran marketing for the company that acquired us. They called it an AquaHire. Yeah. Um, and convinced the board six months ago that I was done and they should give me the name back.

So got the name, got the IP. I get to start over, not make the mistakes I made before. The market has shrunk. So that channel role is being pushed out. Um, and when I started it, there were five consulting companies I competed with. Now there are probably 200. Okay. Yeah. Do I focus more, like channel marketing is probably what I'm best known for.

So got the name, got the IP. I get to start over, not make the mistakes I made before. The market has shrunk. So that channel role is being pushed out. Um, and when I started it, there were five consulting companies I competed with. Now there are probably 200. Okay. Yeah. Do I focus more, like channel marketing is probably what I'm best known for.

So got the name, got the IP. I get to start over, not make the mistakes I made before. The market has shrunk. So that channel role is being pushed out. Um, and when I started it, there were five consulting companies I competed with. Now there are probably 200. Okay. Yeah. Do I focus more, like channel marketing is probably what I'm best known for.

Do I focus more on that in this industry or do I go just B2B and like help kitchen and bath companies sell through dealers or automotive?

Do I focus more on that in this industry or do I go just B2B and like help kitchen and bath companies sell through dealers or automotive?

Do I focus more on that in this industry or do I go just B2B and like help kitchen and bath companies sell through dealers or automotive?

Yeah. So a large IT company sells direct, but they also sell through hundreds of thousands of mom and pop channel partners or Accenture or now Marketplace.

Yeah. So a large IT company sells direct, but they also sell through hundreds of thousands of mom and pop channel partners or Accenture or now Marketplace.

Yeah. So a large IT company sells direct, but they also sell through hundreds of thousands of mom and pop channel partners or Accenture or now Marketplace.

Yeah.

Yeah.

Yeah.

Yeah. I mean, I basically made an announcement on LinkedIn that I was back and did 360k in four months. That's awesome. Yeah. Thanks.

Yeah. I mean, I basically made an announcement on LinkedIn that I was back and did 360k in four months. That's awesome. Yeah. Thanks.

Yeah. I mean, I basically made an announcement on LinkedIn that I was back and did 360k in four months. That's awesome. Yeah. Thanks.