Heather

Hey, Alex.

Hey, Alex.

Hey, Alex.

My name is Heather. I own a consulting firm called Channel Maven. We help large IT companies sell better through and with their partners. Revenue was $3.6 million. I sold it in 2021. Congrats. Thanks. Ran marketing for the company that acquired us. They called it an aqua hire. And convinced the board six months ago that I was done and they should give me the name back. So got the name, got the IP.

My name is Heather. I own a consulting firm called Channel Maven. We help large IT companies sell better through and with their partners. Revenue was $3.6 million. I sold it in 2021. Congrats. Thanks. Ran marketing for the company that acquired us. They called it an aqua hire. And convinced the board six months ago that I was done and they should give me the name back. So got the name, got the IP.

My name is Heather. I own a consulting firm called Channel Maven. We help large IT companies sell better through and with their partners. Revenue was $3.6 million. I sold it in 2021. Congrats. Thanks. Ran marketing for the company that acquired us. They called it an aqua hire. And convinced the board six months ago that I was done and they should give me the name back. So got the name, got the IP.

I get to start over, not make the mistakes I made before. Cool. The market has shrunk. So that channel role is being pushed out. And when I started it, there were five consulting companies I competed with. Now there are probably 200. Do I focus more, like channel marketing is probably what I'm best known for. Do I focus more on that in this industry or do I go just

I get to start over, not make the mistakes I made before. Cool. The market has shrunk. So that channel role is being pushed out. And when I started it, there were five consulting companies I competed with. Now there are probably 200. Do I focus more, like channel marketing is probably what I'm best known for. Do I focus more on that in this industry or do I go just

I get to start over, not make the mistakes I made before. Cool. The market has shrunk. So that channel role is being pushed out. And when I started it, there were five consulting companies I competed with. Now there are probably 200. Do I focus more, like channel marketing is probably what I'm best known for. Do I focus more on that in this industry or do I go just

B2B and help kitchen and bath companies sell through dealers or automotive.

B2B and help kitchen and bath companies sell through dealers or automotive.

B2B and help kitchen and bath companies sell through dealers or automotive.

Yeah. So a large IT company sells direct, but they also sell through hundreds of thousands of mom and pop channel partners or Accenture or now marketplaces.

Yeah. So a large IT company sells direct, but they also sell through hundreds of thousands of mom and pop channel partners or Accenture or now marketplaces.

Yeah. So a large IT company sells direct, but they also sell through hundreds of thousands of mom and pop channel partners or Accenture or now marketplaces.

Yeah. Yeah.

Yeah. Yeah.

Yeah. Yeah.

Yeah.

Yeah.