Helena Bottemiller Evich

So I don't yet see this as a full-blown divorce, but we are definitely seeing a marital spat and it's all happening in the public.

So key Maha advocates and activists are really upset about this order and they're being very vocal about it.

It is all happening in full view on social media, but they are still holding out hope that this administration will

you know, kind of bend to the Maha agenda and keep moving forward.

So not, it's not a full fallout, but it is a very messy moment.

So,

I think Maha at its core is really a concern about chronic disease.

And there's a lot of different ways that people plug into this.

Some of the Maha moms that you'll hear about are concerned about vaccines.

Some of them are concerned about environmental toxins.

They're concerned about microplastics.

Pesticides is one of those kind of core concerns.

And that's where glyphosate falls into this.

It's the most commonly used herbicide in the US.

It is really a pillar of the current agricultural system.

And a lot of Maha moms want to see it dramatically reduced or even banned.

And that has set up this conflict.

We have an administration that is decidedly more deregulatory.

They want to be more industry friendly.

They certainly want to, you know, stay friends with the agriculture industry.