Henry Zeffman

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Hello.

Yes, Zoe and I were in Downing Street very early this morning.

And I think when both of us are in the same place, it reflects that technology and politics are coinciding in a very big way right now.

Yeah.

And they've done it a handful of times.

I mean, actually, the most recent example I can remember is Rachel Reeves, the chancellor.

Essentially, all but announcing that she was going to put up income tax, which she then didn't do, which sparked all sorts of political fallout.

But look, I mean, it's a natural communication strategy, isn't it?

Especially given that this is targeted as an announcement.

not at kids, but at parents.

And it's a time of day when lots of parents are engaging with the news and got the government big coverage.

Though, of course, this is an announcement of such significance, they could have announced it at any time of day, probably in any format.

And a lot of people would have stood up and paid attention.

Yes.

So actually, we think the main provisions that the government has announced can be introduced by what's called secondary legislation.

That's to say it won't follow the full parliamentary process going through multiple stages in the House of Commons and then multiple stages in the House of Lords.

It won't require its own actual...

Act of Parliament called the Social Media Under 16s Restrictions Act or something like that.