Holly Cardew

I actually, out of university, I only did first year, but I actually jumped into a corporate job over in London.

And then I did that for about 18 months.

It was in actually in events and running, um, and on like the online members.

Um, but what I did was after that is I actually built online stores, a marketplace.

I tried to build an e-card website.

I tried multiple, um, businesses online before Pixie actually.

Yeah, sure.

So Pixie is at the moment a online image optimization platform that allows e-commerce sellers and merchants to upload their product photos.

And we have them edited and optimized for every platform within 24 hours.

We sell credit image packages.

So at the moment, if you're a business, you can pre-purchase, you know, 200 images, 300 images, etc.

for your online store and use those credits at any time.

I initially launched a landing page in 2013, but I actually didn't start working on it as a proper business until 2014.

So it's been about two years.

So it's pretty much self-funded except I have one angel investor in Australia and I've been through an accelerated program as well.

So we've only raised a small amount of capital.

$150,000.

But other than that, self-funded.

We've been generating revenue from the beginning.

I think it's something that we're really taught in Australia is to build a real business other than like compared to Silicon Valley companies.