Horst Schulze

Somehow you're in rope business here now.

You turn him over to Fred and on the way to the kitchen, Fred tells Bill, the new waiter, this company is no good.

That is day of orientation.

Instead of the day orientation saying, here's who we are.

You're now part of us.

And here's how we, he's our customers, and we are happy when they're here, we respect them.

Here's how we show them respect, by saying welcome, by responding to them, by looking them in the eye, by caring for them.

That's our part.

Patrick, we have to give human beings purpose, but we have to at the same time tell them the motive of our purpose.

What did Adam Smith say?

Wait a minute, 300 years ago.

Yeah, but he wrote another book about the behavior of the human being, and he said...

Impossible that people can buy into orders and direction.

They can only buy into objective and motive.

And what we do?

We give orders and direction instead of giving purpose and motive.

The millennials say, what's in it for me?

But tell them, if we accomplish that, here's what you will make, have more opportunities.

You will make more money.

You will be respected.