Host / Moderator

When you said agency is going to remain as an important thing, We're sat here talking about AI agents. And the crazy thing in a world of AI agents that have super intelligence is I can just tell my agent, listen, I'm going on holiday. Please build me a SaaS company that spots a market opportunity, throw up the website, post it on my social media channel. I'll be in Hawaii.

When you said agency is going to remain as an important thing, We're sat here talking about AI agents. And the crazy thing in a world of AI agents that have super intelligence is I can just tell my agent, listen, I'm going on holiday. Please build me a SaaS company that spots a market opportunity, throw up the website, post it on my social media channel. I'll be in Hawaii.

And this new agentic world is stealing that too, because now it can take action. In the same way that I can browse the internet, I can call Domino's Pizza, speak to their agentic agent, organize my pizza to be there before I even wake up. And in fact, predictability, you know, OpenAI now learns, and Sam Altman said that they've expanded the memory feature.

And this new agentic world is stealing that too, because now it can take action. In the same way that I can browse the internet, I can call Domino's Pizza, speak to their agentic agent, organize my pizza to be there before I even wake up. And in fact, predictability, you know, OpenAI now learns, and Sam Altman said that they've expanded the memory feature.

So it's knowing more and more and more and more about me. It'll almost be able to predict what I want when I want it. It'll know Steve's calendar. He's arriving at the studio. Make sure his cadence is on the side. Make sure his iPad has the brief on it. Do the brief. Do the research for me and everything else. So it'll remember Brett's birthday. So when I arrive, there'll be something.

So it's knowing more and more and more and more about me. It'll almost be able to predict what I want when I want it. It'll know Steve's calendar. He's arriving at the studio. Make sure his cadence is on the side. Make sure his iPad has the brief on it. Do the brief. Do the research for me and everything else. So it'll remember Brett's birthday. So when I arrive, there'll be something.

In fact, it's removing my need for any agency.

In fact, it's removing my need for any agency.

Well, they're paying them to do that. They're saying, I will give you $500 if someone makes this for me.

Well, they're paying them to do that. They're saying, I will give you $500 if someone makes this for me.

We, with this, an introduction of AI and AI agents. old value has moved. And now it's not going to be the case that the idea itself is the moat. And it's not going to be the case that resources are the moat. So in such a scenario, you still have to figure out distribution. You still have to have, for example, like an audience.

We, with this, an introduction of AI and AI agents. old value has moved. And now it's not going to be the case that the idea itself is the moat. And it's not going to be the case that resources are the moat. So in such a scenario, you still have to figure out distribution. You still have to have, for example, like an audience.

So if you're a podcaster now, you have a million followers on Twitter, you're in a prime position because you now have something that the guy with a great idea with no audience has, you have inbuilt distribution. So I now think actually much of the game might be moving to like Yeah, still about taste and idea, but also the motives distribution.

So if you're a podcaster now, you have a million followers on Twitter, you're in a prime position because you now have something that the guy with a great idea with no audience has, you have inbuilt distribution. So I now think actually much of the game might be moving to like Yeah, still about taste and idea, but also the motives distribution.

So to define how I define a moat, you've got a castle and it's got a, like a small circle of water around it. And once upon a time, that circle of water defended the castle from attack. And you can pull up the drawbridge so nobody can attack you very easily. It's a defense from something. So it's your shield. It's your defense.

So to define how I define a moat, you've got a castle and it's got a, like a small circle of water around it. And once upon a time, that circle of water defended the castle from attack. And you can pull up the drawbridge so nobody can attack you very easily. It's a defense from something. So it's your shield. It's your defense.

And once upon a time as an entrepreneur, you know, I've got a software company in San Francisco called Third Web. And we raised almost $30 million. We have a team of 50 great developers. And much of our moat was... You can't compete with us because you don't have the 50 developers and the $30 million in the bank. How much of that $30 million went to coding? The vast majority of it.

And once upon a time as an entrepreneur, you know, I've got a software company in San Francisco called Third Web. And we raised almost $30 million. We have a team of 50 great developers. And much of our moat was... You can't compete with us because you don't have the 50 developers and the $30 million in the bank. How much of that $30 million went to coding? The vast majority of it.

I mean, what else are we going to do?

I mean, what else are we going to do?