Host (likely the producer or a presenter from AI HR)

No, I mean, they were still able to get $80 million, which are more than their $50 million Series A. But I do think it is interesting that they kind of just tagged this on instead of calling it a Series B.

um but regardless this is still a massive amount of money 130 million dollars total that they raised in their series a side note this i guess does like bode well and it looks good for the company to be like no like even maybe sometimes they in the extension sometimes they still do increase the price of the you know of the valuation of the company um but they're they still call it a series a because then it's like no we raised 130 million dollars in our series a so when we go for a series b it's

It's all optics at this point, once you get into these kind of numbers.

Regardless, Higgins Field now says that they have hit a valuation of $1.3 billion.

So it is officially in unicorn territory, less than a year after it launched its core product.

And they were in development for longer before that, but...

a year after its core product, and they have now become a unicorn.

What's interesting is Higgs field builds software that essentially lets you generate and edit short form videos using AI.

So they're not, you know, they're not kind of focused on these huge long form things like they're really focused on these short form clips.

They're designed for consumers, creators, social media teams, but their tool essentially can turn any text prompts into a

and any images and any basic inputs into a polished video.

So this is very similar to what we're seeing with Google VO3 and with Sora.

What they do differently is that they're specifically optimized for TikTok, Instagram, and YouTube short.

So they're like really focused on making these short form videos.

Unlike earlier generations of AI video tools that kind of focused on novelty clips, Higgs Field, what they're trying to do is essentially position themselves as sort of this end-to-end workflow product for producing content at scale.

They were founded by Alex Mashrabrov,

who previously led generative AI efforts over at Snap.

So obviously, you know, this is a legend in the industry.

He's got some incredible experience.

He joined Snapchat after acquired his earlier startup, which was called AI Factory.