Host (likely the producer or a presenter from AI HR)

You could see a lot of stuff in fashion, advertising, cinematic storytelling.

If you go over to their there's a bunch of public examples and the output is often a lot closer to kind of these polished brand campaigns or short film trailers.

You can see all of those on their website.

So it's less of these kind of low effort viral content.

And I think more of these high quality things.

But that's kind of what they're highlighting on their website, right?

Because that's where they're trying to show off what you can do, what they want to be known for.

And I don't think that necessarily is indicative of what the actual use case of consumers is.

But I think this is the direction they would like to push people in and what they would like to highlight and be known for.

So this is kind of their pitch to be this professional creative tool rather than this kind of novelty image or video generator.

The Series A extension that they just did was backed by a bunch of familiar groups of growth stage investors.

They had Acel, Menlo's Ventures, AI Capital Partners, GFT Ventures.

The size of the round and the valuation, I think, suggests that there is a lot of investor confidence that AI video creation is going to become a core layer of the modern marketing stack.

It's not just a passing trend.

I think like if you look at it from an even broader perspective, though, like Higgs field's rise really shows this big shift in generative AI away from just text and images and towards video, right?

This is definitely harder to build.

It's not as easy as images and text, but it's way more valuable for advertisers and platforms.

videos get a lot more attention, they drive a lot more engagement, they're increasingly dominating how brands are communicating online.

So if Higgs field can actually can actually like contribute to converting viral adoption into this kind of like durable business usage, I think it is going to end up less like an AI video kind of like factory and more like, you know, infrastructure for how the internet's videos are actually getting made and this kind of like really useful tool.

Thank you so much for tuning into the podcast today.