Houston Crosta

I exited the restaurant business in 23.

But now I talk to restaurant owners and their sales are still good, but their margins are nothing, right?

Because, you know, food costs more.

The war in Ukraine is making the chicken feed cost more.

It's just so many little things that no one thinks about.

All that little stuff adds up behind scenes and we get squeezed out.

When I think I did it because, you know, I use my YouTube popularity to like leverage, to get customers and to build like a cool thing.

Yeah.

So it was a little unique, right?

I didn't like have like a really good recipe.

And like, I was like a chef.

I really made like, kind of like, I was just like good at marketing.

So I use my marketing ability to create a restaurant concept that was like very centered on cars and, and just really cool like events and car shows and stuff.

So it was a little unique.

Right.

Right.

But,

opening up a restaurant is probably the hardest business in the world.

You also don't have control, right?

Like, especially in Vegas, you have to think like, let's just say there's a shortage on chicken wings and you sell wings.