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Howard Marks

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
849 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

He had a list of demands.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

We said, fine, we'll do, we'll pay you whatever.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

Anyway, we got the CEO out.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

We replaced the entire board.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

They had about 60, they had about $40 million

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

in revenue with 60 million of losses.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

It's called negative revenue, which means the cost of making those cartridges at that time cost them more than what they sold it for.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

Right.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

Well, it was not, I mean, but here's the thing when we saw in it, they had a library of extraordinary titles.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

They had Pitfall, River Raid, they had Zork, they had MechWarrior, they had all these amazing games.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

But again, the company was troubled.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

So what we did is we took it bankrupt in November of 91.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

It was a pre-pack.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

We came in, we owned the debt.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

We also bought out the banks.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

We

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

paid full full dollar for the bank that was a you paid the full 20 20 million in debt though you said right you paid 20 million no two million the secure debt was the bank so the bank owned the secure debt and you know the bank can just foreclose on the whole thing yeah so we figured look let's buy them out so now we were the secured so we had secured and we had the most shares

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

We didn't have a majority of the shares, but it didn't matter.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

So we took it bankrupt.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

45 days later, we emerged from bankruptcy and we went back to our original investors in our other company and say, look, we need some capital.