Howard Marks
👤 Speaker
933
total appearances
Appearances Over Time
Podcast Appearances
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Go bankrupt.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Let the bankruptcy court figure out the documents.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
It was awful.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Yeah, it's totally similar.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
I'll tell you why Activision worked.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Because we decided to go, instead of the cartridges, I don't know if you remember those big cartridges.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
I don't.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Okay, in Atari, you had to put a cartridge in a thing.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
All right, so you don't remember it, but you probably know what a cartridge looks like.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Yeah.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Those are hardware, expensive.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
You couldn't put much storage.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
The most you could put is 32 megabytes.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
We decided to go to CD-ROM, which you had...
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
900 or 700 megabytes, right?
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Can you imagine the difference?
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
And it costs 50 cents to make the CD where the cartridge costs $20, $30.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Imagine, right?
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
The risk was gone.
SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
You couldn't have a risk anymore.