Humberto Boellert
๐ค SpeakerAppearances Over Time
Podcast Appearances
1989 through 28.
This I don't think is a good move at all.
You look back at the record recently with Ferrari hybrids.
And recently, right here at Boca and in Palm Beach, we had Cavalino.
So not too many months ago, there was a wonderful Cavalino.
looking at all these rare historic Ferraris and people celebrating the history of the brand.
And there was a lot of talk there about the SF90 and the 296.
The SF90, people were up there talking about cataclysmic loss of value, that the depreciation was incredible because they couldn't get people to buy it.
And it was not because the higher-end cars, you'll buy them, you'll keep them as the ones that are limited production, say 1,000 units, people keep them, collect them.
Well, guess what?
The 296 hybrid also had a hard time and it's been discontinued.
So the Ferrari audience has spoken about these and the people that had SF90 or 296 suffering, you know, depreciation of the cars.
It's beyond what normally they experience.
And I think this was a bad idea, but I think it was already on the product plan.
And Pat, you've consulted, we've consulted with companies.
You know, sometimes we ask them, why did you do that?
Well, we've been planning it for three years.
All the effort went into it.
We just went through with it.
And it's like, but if you knew it was a bad idea, well, we had invested so much.