Humberto Dominguez
Appearances
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And same goes with like, I mean, like the people, you know, like if it's about party and like, like you see so many high rollers and so many people like really well connected. And then you see like their group with them and that group like with them. I mean, like some might see them as groupies. Some actually will be true friends. Who knows?
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
But like they're really the ones actually enjoying like the most out of a club at that point. Like, yeah, no, absolutely, man.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I came to Miami in 2017. Okay.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
That was like the pregame. It was insane. I mean, like the fire dancers, the congas playing. It was a really, really cool vibe. It set the precedent for where I was headed in that industry. I started up as a busser and eventually made my way up to the bar. Eventually, 2004, down the road, now we open up The Wind, bar backing, bussing, eventually bartending. We open up... Tao Nightclub in 05.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
build your network. Really, it comes about trying to build your network, be sociable, talk to people, smile, shake hands, come to events. So actually attend. Introduce yourself. Introduce yourself with the intention and the mission. If that's the desire, yeah. This is what I want to do. This is how I'm going to do it. Have a plan.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
not just randomly go get drunk and like, hey, like I try, like, yeah, I guess I'll try tomorrow again. Right. Yeah. Like actually have the intention to go and network. Of course. I mean, like, yeah, like depending of what you want to do. I mean, if you just want to be like work in the industry and have fun in the industry, like all groups really have all types of fun auditions.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
that people can go to. They're very overwhelming. There are thousands of people deep, just to select a few hundred or less. But the groups, the community you build in those settings is very, very special. You create bonds with these people. Sometimes, I mean, like, as with any business, there might be a lot of cadenas in between, like, who likes who or how certain things flow.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
As it becomes a little bit of a high school all again. Like anywhere else.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
As a whole, it's a very, very special community. And, like, it really connects you with a lot of people and opens up a lot of, like, later on opportunities. I love that, dude. I love that.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Sure. So in Vegas, over time, I had the opportunity to keep growing in the industry. I got a To go back to Town Eye Club, now as a manager, eventually I joined Hakkasan Group and got to go to the back end of the house into a more director-based role within Hakkasan Group, like now overseeing a lot more venues and doing a lot more things for the company.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
That was my first take at actually building more intricate systems. My main forte has always been a little more into programming and building certain sets of financial analytics and Things I can actually put data into action. So I started doing that for Hakkasan Group, and it became a bit of a niche for me. And that opened up an opportunity here in Miami into a higher role, now more as a director.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
So I took that opportunity. I had a president of nightlife for SBE that offered up... an opportunity to come and join them with Delano and SLS. And that was a very, very nice opportunity. I flew to Miami. The concept made sense. I mean, like, hey, you speak Spanish, you're Venezuelan, there is such a thriving Venezuelan community in Miami. You're going to do great. On paper, it sounded fantastic.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
When I came here, at first, it was a bit of a cultural shock. I mean, I came from Vegas. I spent so much time in Vegas. My main Hispanic community was the Mexican community. So... I was probably a little more used now to eat tacos than eat arepas.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
A hundred percent.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Well, Vegas, you have like such a big format, like. all A-lister settings everywhere you go, and they compete with each other in such a casual way. And you're actually talking about people making million-dollar sets. Like, the sets play for, like, Cascade, Tiesto. And you're talking about DJing. Yeah, DJ ones.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
You're actually, like, seeing, like, all these big, big formats where, like, these guys are being paid... Millions. Millions. Like, half a million, a million. Like, who knows? I mean, like, contracts are all different. But for, like, a two, three-hour set, like, and you actually have those compounded into...
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
a full year contract agreement where these guys will come and play for two or three hours and each time they play they're actually making
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It's insane.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It's just like a festival, but nightly. Yeah, nightly. And it takes a lot of energy. It takes a lot of work. Here is a little more consolidated. I mean, the only true big nightclub format here, in my opinion, is Live. Found Blue as a whole, they try to run a somewhat Vegas format, which is cool. It's very nice. We have also there that I also opened down the road here back in 2019.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
But the big, big guns, I think, really come down to live. And, well, of course, Eleven. Eleven really built a whole structure of their own. Yeah, they did. And a lot of it with the Vegas mindset or at least a little bit of Vegas infusion to it. And they made something phenomenal, something that doesn't really exist anywhere else.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Anyways, I – Came to, what was the question again?
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It's bigger. It's, I mean, I guess everything. The promotions, the... It's more grand. It's... It's like nothing you find anywhere else. I have traveled to many different cities, and I've found in every city something special, but specific to Vegas. That grand element is unique to Vegas. You can't match it anywhere else.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
You don't have thousands of people on a weekly basis to fill up all these different clubs. Yeah. It's nothing. In Vegas, thinking of venues I was involved with, I'll think of Omnia. At Caesar's Palace, when we first opened it, it's a venue with 100 tables. Venue with 100 tables, printing a couple million dollars a night. Like, wow. Insane. That's a lot.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I want to say possibly... New Years at Omnia, the two New Years I spent at Omnia were both like around two, three mil. And they were insane. They were really, really like something else. There were some special nights. We had a marquee at the Cosmopolitan that we had a very, very special wealthy guest that would come back in the day, Jolo. I don't know if you ever heard of Jolo, a Malaysian guy.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
The amount of money he would drop was... Insane. Insane. I mean, this is like the times it was mentioned Jolo would be traveling with DiCaprio or would be traveling with the Kardashians and all that. And now you have the entire champagne cooler, millions of dollars worth of champagne ready to actually go out. It was... Quite a different time.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Yes. As a city. And that's, that's something that's been like progressively changing here now. Like it's really like Miami started to set its own tone, its own vibe that stands away from Vegas and makes his own piece of, uh, the puzzle.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Uh, like Miami, like, of course, I mean like early nineties, uh, Early to late 90s, early 2000s, you had a lot of the push of the boutique hotels. Ian Schrager building all these boutique hotel concepts and then replicating all these concepts in Miami Beach. That was a very, very special time to Miami Beach. And then... The European bottle service in Vegas kind of toned that down.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It became more like that grand element. Now it's going back more again to that boutique experience. What else is out there? Not just the DJ, but what else can we actually find out of the going out element, right? Yeah.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
see how it could go about me doing my own thing my own consulting unfortunately i mean like when you're working like a 905 to call it 905 uh you don't really have all this much disposable time you have maybe a little bit of disposable time but is it really because you still have a family you still have like things happening so how do you balance that uh when covet happened
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It was just a little bit of luck, I guess. I had second uncles in Vegas at the time. And I was lucky enough to at least land there. Thinking, well, you know, I mean, like, I branch out that way. Maybe family helps. Family doesn't always help that way. But it worked out at least to get my foot down there. And in 2022, how old were you? In 2002, I was 19 going to 20.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
That 905 eventually wasn't there anymore because the entire hospitality industry in Miami shut down.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And the world. The world shut down. The only thing really thriving in Miami at the time was the boat industry.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Okay. All right. I see where you're going. Yeah.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Well, COVID happens. No one knows what to do. Like, literally. Like, hey, by the way, like, the world shut down. Like... How do we pay for rent or pay groceries? We have to figure something out. Looking into what was still working in Miami, boats were actually working in Miami. So I decided to bring the consulting idea I already had somewhat founded in 2019 into action. And I
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Form a plan, not the best one yet, but some sort of plan and then polish it. I mean, running venues for this long, it was the same recipe no matter what. It was just a different industry now, right? Or so I'm thinking. So how am I going to fix the problem? I'm actually looking for a problem I need to fix. And in doing so, okay, this actually feels natural. I'm not reinventing the wheel here.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I'm just gonna apply it. And I actually went out and I took a leap of faith and I actually started trying to, again, build a network and contact people just as many, many moons back in a whole different industry, in a whole different city. And started trying to make connections enough to place me or position me in front of someone that could have some interest in what I had to actually pitch.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And so it happened. I mean, in trial and error, I got to meet this one gentleman running a boat club for many, many years. This boat club had been in Miami since the 80s. And... It had died down a little bit. he had other assets and other businesses and other things, and he just didn't have the right tool set to make his business something again. He didn't have the right operators. Correct.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And I felt like the problem wasn't all that significant. It just wasn't being properly handled. And I actually, if implementing the right solutions, the right tools, you could easily, like,
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Well, it was a combination of everything. It was a combination of marketing, a combination of logistics, strategy, operations, lack of SOPs, lack of... like systems in place in general. I mean like from invoicing to hiring to anything in between. Running a business, a small business, a big business, it still has a lot of the same logic behind it. You still want to achieve likely
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
a way to generate leads, whatever those leads are. Some might be in a digital form, some might be in person, some might be to take a certain action. What's the action that's going to happen, right? In this case, the pipeline was all broken. There was no head, no tails to... No funnel, basically. No process. Nothing. Wow. Okay, well, this actually seems like a low-hanging fruit here.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Like, hey, I can fix this. Like...
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
So boat clubs came as a relevant structure in different cities back, I want to say, 70s, 80s. With the promise or premise to allow people to take a boat out without owning the boat. Like Toro. Like Toro, like Uber, like Airbnb. The simpler format would be a boat rental. But, I mean, like in a boat club, you actually... are somewhat of a member of that community. Exclusive. It's more exclusive.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Just a kid. Yeah, just a kid, dude.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
You have more almost guaranteed accessibility to the boats. Different options. You have different options. You actually have someone that's actually up keeping the boats, that's maintaining the boats. If you're in the right boat club, the boat club likely will be rotating these boats every so often.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
So you always have somewhat of a newer opportunity, and you don't have to really, really worry about the hassle of finding slip. If you actually put dry storage, having the boat store up and down, the maintenance elements of the boat, all the safety equipment, the cleaning of the boat, the maintenance of the boat, all that actually is a daily routine for a boat. The ball club eliminates that.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Yep.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Of course, you're going to actually achieve somewhat of a similar reach if you actually just go ahead and rent a boat. But you rent whatever you can find. That's probably the bigger difference. And back in the day, of course, you didn't have the technologies you have nowadays.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Nowadays, you actually have so many tools, so many apps, so many... At the click of a button, you can actually rent something very easy. The industry itself changed drastically with that. But back in the day, like you had newspapers, you had like maybe some Google like search or something. Maybe you found what you actually wanted, but it wasn't as simple.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Well, the 2020 market was a very generous market. Again, with everything shut down. Because people were, like, looking for things to do.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Boats happened to be the hot commodity in Miami. It was in the news everywhere. Everyone was judging. So that was the thing to do? Yeah. Go on a boat. Yeah, and everyone, of course, was judging Miami. Like, oh, wow, like... look at all these Floridians or, like, look at all this, like, degenerate people. Like, oh, everyone should be. You degenerates on your boats. Absolutely.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
But no one really cared. Yeah, they're having a good time. Like, social distance. Like, what social distance? Like, the water didn't require social distance type of thing. I mean, like, of course, like, back then, like, no matter what, like, every regulation that we could follow to, like, upkeep and actually, like, bring up, like, like health standards and what have you, it happened.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
100%.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
But it was a little more about building an opportunity for people to have fun and still like somewhat have something to do. Yeah. So What did I do back then? I mean, I looked first at what was there, what was there financially, what was there assets-wise, what was there in regards of structures and operations and anything in between.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And then from there, like, okay, well, let's see what's broken in this whole pipeline. The lead intake was horrible. It was actually just... People calling the owner's phone number. If you actually answer, fantastic. If not, like, oh, well, like, that cell is lost. The booking process was almost like on a napkin or, like, behind an envelope. Like, I'm like, whoa, okay, well, that's a problem.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
no no no i mean like a hundred percent like yeah it's all about connections and if you don't have them you really have to work hard to try to get somewhere and be something uh vegas will still give you a lot of opportunity if you're willing to actually put the work and there are so many like so many different outlets, so many different venues and so many different things happening all at once.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
There are so many cool systems. Like, why are we not using, like, all the systems? Like, oh, like... never needed to. Now we do and we can actually like really capitalize that and make it a lot more efficient. And things like that. I mean, like then, of course, marketing. Hey, like we actually need marketing. We actually want people to come.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Maybe back in the day, the competition wasn't that great. Right now it's a big, big competition. How are we going to compete? How are we going to get in front of all these people like when we need it most? Oh, we go and shake hands and talk to them. Oh, like now, like this might not be the right time to just go and shake hands. It helps. Because of COVID.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
So luckily for us, we have tools that we can actually implement and actually make money. Oh, but that's going to cost money. Yeah, of course it's going to cost money, but it's going to make us a lot more money. And that's like the mindset, like some business owners might be a little afraid of when it comes to marketing, right? Like, oh, well, like,
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Like, you're telling me to use these tools, some of the tools will cost money, and you're telling me to do advertisement, and this advertisement will cost money, but all that's really just a little fraction when you actually look at the big picture, and that's the one thing you need. You need to look at the big picture.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And it changed the world. And it was a beautiful opportunity because it was the only opportunity where I felt safe and comfortable to, like, get out of my comfort zone. Like, hey, like... I got to make money somehow. How am I going to do that?
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
So 2020, it was a work in progress. I also had my wife. And she has two kids. And Miami is not cheap. It's not. It's expensive. And I'm just giving this idea a test run, but I'm still not making money.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I want to say like six months went by and I wasn't still making enough money. Dude, a lot of people would be like, man, I'm giving up on this. I'm going to go get a nine to five. And it is a lot of pressure because, again, like you have a family now, like how responsible or irresponsible am I now? Exactly. It's on you. If I don't take action, like what, like. But I trusted my system.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I trusted my approach. I trusted the process. I mean, like, the process is not something that happens overnight, sadly. Like, I wish I actually had a magic wand, right, like, to just tap and, like, wow, okay, cool. Now we're all rich. But it takes time and it takes effort. And I put the effort. I fine-tuned things in between, like,
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
even with a plan that you actually need to also act on your feet and actually know, recognize if you actually need to tweak things to improve them. And so I did for this project. And the project... Within six months or so, it really started actually turning and making money and money and money and money and grow. And I'm like, okay, well, fantastic. This is exactly what I work for. So, great.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
There is always gonna be some job to fill and something to show what you got. So that was an opportunity. I didn't really think I would get, but it was given to me and it worked out fine to at least start that path into that industry.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Well, at that point, it became more of a very close relationship where we actually became partners in the business. Like, hey, you know what? Be my COO and just run the business and make the right decisions. I don't even want to think about decisions. You actually obviously know what you're doing, so you go ahead, take the right decisions.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Let me know at the end of the month what the numbers look like, and we're all good. What a smart man.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Exactly, exactly.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And I mean, like, yeah, of course, at first I took a lot of the burdens of like every piece of the puzzle. But on the same token, just as you're mentioning, Now I actually had the opportunity to delegate further down and actually systemize things and automate things.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And now that I actually had a very full picture of what needed to happen and how we needed to make it happen, I could take that and actually replicate it. That's exactly what I decided to do at that point. Like, hey, you know what? Okay, this worked phenomenal in this one project, so let me actually replicate it again.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
brings a lot of cash flow so like what was it that you were doing that was working so well for your guys company well yeah we we optimized marketing that was a very very needed position to make we try to identify where the leads were coming from we try to like better utilize Facebook pixels and anything that could actually give us additional data.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
We try to really, really define or hone into what the right advertisement should look like. And ultimately, when it came to the SEO, try to expand it a little more from the traditional search engine optimization to search everywhere optimization and really inject it everywhere. Try to inject it in not just Google ads,
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Instagram and Facebook, but injected in anything and everything that could actually like touch a possible lead. And the returns, the results were actually very significant because now we actually went from seeing a company that barely had $2,000 in the bank account to having almost half a million dollars within a year. It's amazing.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And of course, as you actually fine-tune it, it's just money growing and money that's really being made. There were poor decisions being made before where the company was not reinvested in itself. And just assuming all the revenue was just... Profits. Profits. Fastest way to go bankrupt. And that was a horrible, horrible leak in the pipeline. Ultimately, we actually were able to fix it.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Like, you know what? This is actually company's money and this is how we are going to utilize it. And this is how we're going to make now not half a million. This is how we're going to make two million. And this is how we're going to make XYZ factor. And it worked out very nice.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
As I started bussing, I started making those connections. I started meeting people. I started meeting promoters that eventually became VIP hosts. I started meeting...
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
in the same level, I want to say nine. Of course, I mean, it's not something that happens overnight. Of course. And it's a very, very well paid role, but I need to actually be present and I need to actually show myself and actually be that COO that the company needs. So it's demanding. It's long hours. daily, like, defining what the problems are and finding solutions.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Like, I work nowadays realistically with a multitude of businesses, not just in the hospitality, but way outside of hospitality. I work with law firms. I work with real estate. I work with wellness. I work with health. And
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
the one thing you see in the same circle is what we've been saying like all along like all these people they need leads that turn into money and they actually can see the value of this one company out of all the companies that are out there why this one is going to actually give them the right solution and and the right uh the right answer they need to to to get where they want to like be whatever they want to do right like if it's fitness like how is this gym gonna make me
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
supervisors that eventually became managers, managers that became directors, and so on and on, and it's a whole cycle that keeps growing, and as you actually come to see it years later, now you have all these people that at some point were just like little bosses that now are running entire venues, printing $100 million a year revenue sets in Vegas, and it's very impressive.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
lose weight versus all these other guys or like wellness. I mean like how are these guys gonna like make my Botox work better than these other guys that actually offer the same thing for half of the price.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I would say a common trait within everyone that turn into a winning case study being Willing to actually learn, being willing to make changes, to not know it all and not be above the solutions. Sometimes you actually have solutions so simple right in front of your face. And sometimes I... like a doctor will actually feel like so above that level. They don't want to handle it. Exactly.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And at that point, it doesn't matter what solution you present. You're not going to see a change. And the better outcomes I've had have been like from on the different levels of friction and different levels of challenges that I've seen, like the – one of the more standard sets I've seen that actually have been a common winning token have been that.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I actually like willing to be open and implement changes and
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Of course. So for me, I mean, at 430, I have a nice bath ready where I, no, I'm joking. Okay.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
No, no, no. For me, I mean, I try to like have somewhat of a routine, yes. I find if I don't follow that routine, my day can actually go to... What's your routine? Fit, a workout a day. Like try to fit it in the morning, try to fit it as early as I can in the morning, just to get it out of the way.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Like if I don't get it out of the way early enough, my day is likely gonna get like very congested, very complicated, and I'm not gonna get to it. And it really like gets my mind clear. It gets my mind running. So that's one part I actually try to do. I also try to do meditation. I heard so many people back in the day talking about meditation and never gave it enough respect or value.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And I've learned over time, your mind, your brain, your well-being, it's just as important to train as it is training your physique, right? And really giving yourself five minutes of...
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
mindfulness is very very significant it centers you it actually like allows you to to think better and and and answer better like like eliminate anger eliminate uh stress i mean it's everyday uh uh rainbows and butterflies no i mean like some days are very stressful like we like in dealing with different um industries we deal with a lot of different challenges
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
uh some challenges are easy to to conquer and some challenges are just like ginormous how to like how do we conquer it how do we actually make a difference and like it all starts with us and how we uh how we take care of ourselves like sleep i try to actually like sleep is huge i never actually like perhaps from uh the uh hospitality and nightlife industry i never understood how important it was
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
As I was going to bed, usually at 7, 8 a.m., thinking this was normal. Like, oh, what's the difference? Like, no, it actually makes a difference.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Huge.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
You want to rest. You want to actually feel energized. You want to wake up optimized. Like, I try to ensure, like, my bed setting is solid. Like, everything is actually, like, good. I have a good, like, nighttime routine. Like, take care of my skin. Like...
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
um the past year alone like i've been working a lot with my my wife into uh wellness and um in that i mean like trying out different things i uh uh red light therapy ice cold uh bath we have a setup at home for both and it's actually very very nice it re-energizes you as you actually go through it not to try to compare it to the meme, right?
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Like, oh, I wake up and I prepare my water and all that. Oh, with Ashton Hall. Yeah. But hey, to some degree, it really makes a difference for the mindset you're going to carry the rest of the day. Absolutely.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
You perform good. Exactly.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I want to say to me, stay in hunger. I say I'm hungry. I'm sorry. Staying hungry, staying motivated, always wanting to step it up. I think especially in this current environment, a technological environment where like so many cool changes are happening in the AI world, not wanting to be involved, not understanding the opportunities to actually be involved is a very, very big missed opportunity.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I right now, like I decided, for instance, over the past year, I've been working on getting a couple of masters. I'm getting right now a master's in artificial intelligence and digital marketing. Smart, dude. I'm getting a master's in global data. I'm receiving a doctorate in July on marketing. and organizational leadership in California.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I try to, like, say as relevant and involve anywhere I can. And, like, I try to stay hungry, and it takes a lot of time. Like, not necessarily what I want to be doing right now, like, just be going to school or something. Yeah. And not everyone needs to do that. I mean, like, you have a lot of resources and tools, like, easy tools to actually access online on Google, like,
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Like you have 12 year old kids that probably do like 10 times what I can do in so many ways, like so easily. But a point to the story, like, yeah, you do have all that information and all that like easy access to opportunities out there. If someone is not taking it, it's really a shame because it's not hard to... It's not 2002 where you didn't have...
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
uh anything other than encyclopedias or something and maybe like facts if you actually like try to use altavista.com or something maybe you could find something like eventually google enter and but uh yeah that's i think my my main uh uh takeaway on that uh
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
You know, well, there was this one manager. He nowadays is a vice president for Tao Jacob Wood. And he was probably my first angel in the industry.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Well, my personal IG is HDCHUB. I'm fairly accessible. There is a public profile. I don't have it all that active. I'm usually a little more on the busy side. But, I mean, that's my main handle. And the company handle is Downtown Consulting. Downtown as a D-W-N-T-W-N, Downtown Consulting.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I would say he had a lot to do with it, yeah. He was very, very open to giving me a chance. At the time, I barely spoke English to begin with. horrible accent and this is still back at the rum jungle I'm actually studying to to keep the job because I had to like pass all these tests and they were all in English I'm like really trying to get it but it's a lot of information
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And he left the place he sent me at to actually take this test, and I ran away to a locker room to try to, like, rewrite everything from the manual into the paper, not because I didn't know the information, but because I actually couldn't quite remember how to write XYZ. Right. And he turned into this locker, and he saw me there. He's like, what are you doing?
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Like, he needed to fire me right then, and, like... I was like, hey man, it's not what it looks like. Yeah, yeah, yeah. I'm so sorry. Do you not know this? Oh, absolutely. You can quiz me verbally. I'm happy to tell you all this verbatim. And he did, and he was like, wow, you actually are not kidding. You actually know all this stuff, but... man, okay, I'll help you out.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And he actually took the time to actually... The time to invest into you. Yeah. And from there, I mean, that relationship grew. When he went to the Wynn... is the one that actually gave me an opportunity to come and work with him and the group at The Wind.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Thank you, man.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It is.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Opening up The Wind was truly on a whole different level. The level of quality they wanted to imprint in all employees from the beginning was superb. And it was actually going from... the line cook all the way to all the presidents and vice presidents and anyone in between. It's top tier.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It's top tier, and you actually see executives, or at least back when we opened it, you would see executives walking through the casino floor, picking up little papers and, like, tidying up chairs and, like, smiling and guiding people. And it was very, like, very sophisticated at the time. And what year was this? That's 2004 to 2005. Mm-hmm.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Then, I mean, like, Nightlife, again, is a very, very competitive monster. Like, the Wynn at the time did not have that vision yet of how to reinvent themselves or how to incorporate Nightlife into their bloodline. It was a little too uptight for the industry. So same mentor, Jacob Wood, he had another opportunity and he goes now to open up a tower nightclub coming from New York.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
at the Venetian and he talked to me about it. He presented the opportunity. I took it. I came and worked with him and it was probably the best decision in that nightlife era.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Sure. Well, originally, I'm from Venezuela. I came to Las Vegas in 2002. And I came from a military background. Excuse me. I came from a military background. I had no clue what I was getting into when I got to Vegas, and Vegas was such a hospitality-driven industry.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I mean, back then it was still really very front of the house. Like, hey, like... I'm going to make you a bar back. I'm going to make you a bartender. Like, see where else we can groom you.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Absolutely.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And I was very grateful at the time. That's awesome. This guy was actually giving me the opportunity. So I had a show for him, you know. I had to, like, really show, like, the best qualities I could give him. the company. And so I did. And it was a great experience. I mean, like back then, like Every headliner wanted to be at Tao. All celebrities dying to go into Tao. Paris Hilton at the time.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
I was about to ask you. The Kardashians coming around. Scott Disick actually had a big little video downstairs at the restaurant where he tried to show $100 bills on a... on a server's mouth or something. I forgot exactly what happened there, but it was quite fun. It was all like a shit show of mishaps, but it was great. It was very, very vibrant at the time.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Man, I can't recall what year this was. I want to say 06. We had one of the wildest nights I remember still to date, even in comparison to bigger headliners. It was when we had Eric Morello. Probably second run we had with him. First time he came to TAO was not all there was supposed to be there, but second time around, it was the craziest level of energy I've seen in a nightclub.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
For the longest, longest, longest time. Like this guy kept playing till 9 a.m. Very space, club space style. At a place that should have shut down at 4 a.m. And people were still dancing. Going crazy. The place was packed. managers, directors, hotel executives were coming up, and everyone was just like... They were probably pissed.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
No, at first they were, and they saw the energy, and they were like... They were like, we're going to let it ride. Fuck it. I love that. It was really, really different. Back then, the only thing similar after hours you had was Dre's. And this wasn't attempting to be an after hours. It just so happened that the energy never died.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It's the only time I've seen something like that that was not a festival or something of that capacity.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Yeah.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
Well, that's all like front of the house, like little stuff. Then eventually in 2011, I got my first management set in now over at Chateau and Gallery.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It was nuts. It was really, really a lot of fun. It was a very different vibe and a very different format. Bro, you were probably living it up where you were like...
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
What was your drink of choice? Oh, man. Like whatever. Beer tequila guy? Yeah. Yeah. I mean, like it was like back then it was whatever people were drinking. Bro. I had people drinking Fernet. I had people drinking Jägermeister. I had people drinking vodka.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
So quickly I got into the nits and grits of what happened in Vegas, how I could really become someone in Vegas, and without really knowing anyone, I got into... My first nightclub, Rum Jungle at the time at the Mandalay Bay.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
It was rough. Yeah. It was rough because, I mean, like now I had like a lot of responsibility. Yeah. the one part no one really prepared me for was the amount of hours yeah I was gonna now be subjected to like work yeah yeah it wasn't all that much fun anymore now I actually really have to show and I have to
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
schedule people and I have to understand the dynamics of the venue and the ordering and the bookings and the marketing and so many different fronts that really go to run a business, right? I mean, ultimately, nightclub or not, it's still a business and it requires the same thing. It needs people coming in and people spending money.
The Level Up Podcast w/ Paul Alex
How to Dominate Miami’s Yacht Industry Using Billion Dollar Nightlife Strategies in 2025
And understanding and learning and understanding the dynamics of how to actually like how to make that profitable, how to make that like successful, how to actually keep people motivated to actually like want to like be supportive to your business. It's all like in the dynamics of management that you really like start learning and earning as you actually grow in the industry.