Ian Bremmer

And suddenly you have an incredible tool

that can get you a better media diet, but you have to digest it correctly.

You can't use the tool incorrectly because you end up killing the patient.

I mean, you know, the fact is that Ted was always known at the beginning of having these short, you know, sort of speeches where you could get the expertise on a topic and you're out in whatever it was, 12 minutes.

And the reality is we, you and I have done how many 10, 15 of these now, and they're basically 45 minutes an hour, sometimes longer.

And, and they've been, you know, all over the world.

The feedback I've gotten is fantastic with their deep dives.

Yeah.

And this time around, it's a deep dive on doing analysis.

I don't think I could have this conversation in five or 10 minutes.

And I wouldn't want to try because I don't think I could do the topic justice.

I'd much rather have someone come back to this.

They see it.

Oh, that's interesting.

Let me come back to this on a Saturday afternoon or when I'm on a bike ride, you know, whatever it is.

That I can actually listen to it because we're capable of multitasking.

When I'm at the gym or when I'm running on the river in New York, I see people that are listening to their books and their podcasts.

It's like 90% of the folks.

So they're actually all super intellectually engaged.

That's when you do something like this.